TGA Combined the Social Media Accounts of 81 Provinces Under One Roof with GoTürkiye

Türkiye Tourism Promotion and Development Agency (TGA) has initiated a comprehensive digital transformation process in its provincial promotional activities carried out under the GoTürkiye brand. Until today, the promotion of our 81 provinces was carried out through two separate account structures: "Go" for abroad and "Gezsen" for domestic purposes. In the new period, Gezsen accounts belonging to 81 provinces were combined with Go province accounts under one roof, and the followers of the two accounts were now gathered in a single account. Thus, each of our provinces was moved to a new generation digital promotion architecture that addresses both domestic and foreign visitors with a single strong brand voice, is data-based, technology-focused and designed according to the social media dynamics of the future.

Promotion of the province with this merger; It will be sustained with a stronger brand structure, a more efficient budget, advanced technology and much higher visibility; The unique cultural, natural and gastronomic riches of our provinces will be delivered to much larger audiences and more effectively both in Türkiye and in priority source markets. TGA sees this new era as a strategic step that carries Türkiye's digital promotion vision into the future.

This transformation is being implemented within the framework of strategic cooperation with Meta, one of the world's largest social media ecosystems, and with the support of Meta. A common working ground is being created with Meta to merge Gezsen accounts with Go accounts, transfer them to the new management and publishing structure, and deploy advanced platform tools; The transition process is carried out in a planned and gradual manner in line with platform rules, technical requirements and global best practices.

The follower and interaction data created by the combined accounts are combined with advanced data analytics and artificial intelligence-supported targeting tools, and each content is delivered to the right audience, at the right time and in the right market.

Changing World, Changing Social Media, Renewed Promotional Vision...

The digital world has been experiencing the fastest transformation in its history in the last few years. While content consumption habits are shifting to short video and interaction-oriented formats; algorithms, artificial intelligence-supported suggest</think>