The Ministry of Commerce took measures against fake reviews in e-commerce
Quick Look
- The Ministry of Commerce's Advertising Board launched an investigation by targeting sites that sell followers and comments and e-commerce platforms that host fake comments.
- Starting from August 1, 2026, only consumers who purchased the product will be able to comment, positive and negative reviews will be published indiscriminately and will be accessible for at least one year.
- Administrative sanctions will be imposed on sellers who violate the rules within the scope of Law No.
AI-generated summary
Why It Matters
With the change in legislation that came into force on August 1, 2026, the Ministry of Commerce started to implement product and service evaluations in e-commerce only by consumers who purchased the product or service.
Now in e-commerce, fake ratings and comments about the product are prevented.
Following the complaints, the Ministry of Commerce's Advertising Board launched an investigation into websites that sell followers and comments and e-commerce sites that include fake comments.
The board found these practices that deceive consumers to be against the legislation and blocked access to many internet addresses offering artificial interaction.
ONLY THOSE WHO PURCHASED WILL BE ABLE TO COMMENT
With the legislative change that came into force on August 1, 2026, the Ministry of Commerce began the practice of allowing product and service evaluations in e-commerce only to consumers who purchased the product or service.
POSITIVE-NEGATIVE DISCRIMINATION CANNOT BE MADE
According to the legislation, positive and negative comments will be published without discrimination and will be accessible for at least one year. It is also envisaged that the comments will be subject to necessary review before being published.
Sellers or platforms should not weed out negative reviews just because they are negative.
THERE ARE ALSO RULES IN RANKING
Consumer reviews will also not be allowed to be ranked in a way that influences users in a particular direction.
Reviews need to be sorted by objective criteria such as date, review rating, or vendor and provider.
ADMINISTRATIVE SANCTIONS FOR THOSE WHO DO NOT COMPLY
In the statement made by the Ministry, it was stated that the Advertising Board regularly examines the practices regarding consumer evaluations, and it was noted that administrative sanctions will be imposed on sellers and service providers who act against the rules within the scope of the Law on Consumer Protection No. 6502.
Open Questions
- What are the control mechanisms used in the implementation of the new legislation?
- Will criminal investigations be launched into the production of fake reviews?
- Will small-scale e-commerce sites be able to comply with these regulations?






