
The Handelsblatt Today Podcast highlights the historical hype surrounding Grand Theft Auto 6 and the drastic investment cuts at Mercedes-Benz.
The highly anticipated video game GTA 6 is breaking pre-order records, while car manufacturer Mercedes-Benz is halting all investments in Germany for the time being due to economic challenges.
AI-generated summary
GTA 6 is released after a 13-year wait. Mercedes-Benz is planning to reduce investments in Germany due to economic conditions.
The hype surrounding the video game reached historic proportions even before its release. And: Mercedes management wants to cancel all investments in Germany for the time being.
It is probably the most hotly anticipated video game of all time: GTA 6 (Grand Theft Auto) will be released next Thursday - after 13 years of waiting. According to estimates by market researcher Sensor Tower, more than ten million people have already pre-ordered the game.
The whole thing is also a billion-dollar bet for the video game developer Rockstar Games and its listed parent company Take-Two. But the hype surrounding the game goes far beyond the gaming community. Handelsblatt editor Alexander Möthe explains in the podcast why Grand Theft Auto has long since become a pop culture phenomenon.
The euphoria surrounding a video game that became a pop culture phenomenon
Also: Mercedes is stopping all of its investments in Germany for the time being. In addition, factory closures in Germany and further production relocations abroad are becoming more likely. This emerges from an interview published on the intranet on Thursday, which Handelsblatt auto reporter Michael Scheppe was able to view. In the podcast he talks about the background.
Mercedes stops all investments in Germany
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GTA 6 release next Thursday.
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