Truth Social continues to lose money: Trump's network company records huge profits despite mini-business

The company behind Donald Trump's network Truth Social closed the last quarter with a profit that exceeded sales by more than a hundred times. Despite new income from expensive exclusive access to the platform, the business remains in loss. However, this hardly has any impact on the balance sheet.

Trump Media & Technology Group (TMTG) broke even for the first time in years - at least in one quarter. Since its founding in 2021, the company behind Trump's social network Truth Social has made losses year after year, quarter after quarter, most of which were multiples of sales. Now, for the first time, TMTG is reporting a profit of almost $410 million for the months of July to September 2026. According to the information, sales tripled in the last quarter compared to the same period last year, but at three million dollars, it is not even a hundredth of the profit.

At the same time, TMTG's operating business is still highly loss-making despite the tripled revenue. The adjusted loss in the last quarter was a good twelve million dollars. For company boss Kevin McGurn, the balance sheet is still a success: "We remain determined to consistently use our business fundamentals - and this focus is paying off," said McGurn.

When presenting the quarterly figures, TMTG particularly referred to the income from the new Truth API. Behind this is the access introduced in the summer for paying customers who can access posts on Truth Social with a head start of 50 milliseconds in order to achieve financial advantages in computer-aided stock market trading. The offer sparked outrage as it amounts to incumbent US President Donald Trump monetizing market-moving announcements and decisions using his own company. According to information from the summer, a Truth API subscription will cost $60,000 to $100,000 per month.

The quarterly results indicate a $1.8 million increase in subscription revenue. It remains unclear how much of this comes from paying users of the Truth+ streaming service and how much comes from the new Truth API. In August, TMTG spoke of “more than ten” customers at Truth API. It is not known how many there are currently. The Reuters news agency recently reported on three of them by name for the first time: the business information service Bloomberg and two stock trading companies called Susquehanna International and Jump Trading.

TMTG is still a long way from achieving an operating profit through its own income. However, the current balance sheet makes it clear that this is of little importance to the company. Whether the bottom line is a profit or loss depends mainly on the price development of TMTG's crypto and other assets. According to the balance sheet at the end of October, their value was around $2.3 billion, almost half a billion dollars more than three months earlier. Relative to the fluctuations in the value of this crypto and financial portfolio, Truth Social's sales are little more than a largely financially insignificant hobby.