Tourism, from record attendance to impact on GDP: the manifesto for the future in Rome

Appointment from 11am today Saturday 17 October at the Temple of Venus in the Colosseum «Because Italy is a tourism economy! Manifesto for the future", the initiative promoted by the Ministry of Tourism in collaboration with Il Sole 24 Ore which brings together institutions, businesses, operators and territories to discuss the present and build a shared vision on the future of Italian tourism.

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The Minister of Tourism Gianmarco Mazzi will open the proceedings, followed by a relay of speeches which will see representatives of bodies, institutions and businesses directly or indirectly involved in the tourism sector taking turns on stage and concluded by the Head of Cabinet of the Ministry of Tourism Erika Guerri, the CEO of Enit S.pA. Ivana Jelinic, the advisor to the Minister of Tourism Gianluca Caramanna and the CEO of the Il Sole 24 Ore Group Federico Silvestri. Video interventions by Alberto Angela and many artists are expected.

The event will serve to illustrate the transversal nature of the sector and its strategic value for the country with the aim of writing a shared "manifesto" for the future of the tourism ecosystem. Tourism has an impact of between 13% and 18% of GDP, considering direct, indirect and induced effects.

In 2025, Italy recorded 535.5 million presences, placing it first in the EU for overall presences and surpassing Spain, collecting around a fifth of the overall European market. For the whole of 2026, forecasts estimate international tourism spending to increase by 8% compared to 2025, equal to 4.4 billion euros more