Turkish Fair Industry 2025 Report: 15.2 Billion Euro Multiplier Effect on the Economy

According to the Oxford Economics and UFI report, the Turkish fair industry provided economic output of 15.2 billion euros and employment for 135 thousand people in 2025.

The comprehensive research prepared in cooperation with Oxford Economics and the Global Fair Industry Association (UFI) reveals the 2025 balance sheet of the Turkish fair industry. According to the data, while 456 fairs held throughout the year hosted 19.8 million visitors, direct expenditure of 7.5 billion euros reaches a total economic output of 15.2 billion euros in the general economy. The sector contributes a total of 8 billion euros to Turkey's gross domestic product (GDP) and provides employment for more than 135 thousand people.

Every 1 Euro Spending Returns 2 Euros to the Economy

The 3.33 million square meter fair area sold throughout Türkiye throughout 2025 brought together 65 thousand participating companies with local and foreign buyers. The direct expenditure of 7.5 billion euros made by participants and visitors on items such as travel, accommodation, logistics, food and beverage, organization and technology infrastructure doubles the value to the economy with its multiplier effect. Analysis shows that every 1 euro spent creates a volume of approximately 2 euros.

The added value created by fair operations is not limited to stand areas; It directly feeds dozens of related sectors, from security to financial services, from retail to IT solutions. While the direct impact of the sector on GDP is 4 billion euros, this figure reaches 8 billion euros with indirect effects and supports employment for a total of 135.7 thousand people.

Istanbul is the Leader in City Economies, Anatolia is on the Rise

When the regional distribution of fair activity is examined, the economic share gained by major metropolises and industrial cities draws attention:

Istanbul: 8.76 billion euros economic output

Izmir: 1.30 billion euro economic output

Antalya: 0.84 billion euro economic output

Ankara: 0.81 billion euro economic output

Konya: 0.48 billion euro economic output

Bursa: 0.41 billion euro economic output

Kayseri: 0.37 billion euro economic output

Strategic Bridge for Global Trade and Export

Evaluating the report data, the Chairman of the Board of Directors of the Turkish Fair Producers Association (TFYD) and Tüyap Fuarlar Yapım A.Ş. General Manager İlhan Ersözlü emphasizes that fairs are not only organization areas but also the intersection of trade and export. Ersözlü stated that fairs are critical platforms that provide access to new markets and points out the importance of the momentum gained by Anatolian cities for regional development.

Strengthening the fair infrastructure, attracting international buyers to the country and increasing support mechanisms in the coming period show that the sector will further increase Turkey's share in the global trade pie.