UK rental costs rise again after three-year slowdown, Zoopla reports
Quick Look
- Average rental costs for new tenancies in the UK increased by 2.6% in July compared to a year earlier, according to Zoopla, ending a three-year slowdown.
- The property portal forecasts annual rent rises could reach 4% or 5% by year-end due to fewer available homes and heightened competition, particularly in London, despite recent easing in broader inflation.
AI-generated summary
Why It Matters
The UK rental market experienced a three-year slowdown in rent growth before July 2024, with costs falling to a low of 1.6% in February. The Renters' Rights Act came into force in England in May 2024, described as the biggest sector shake-up in over 30 years.
The rising cost of renting a home in the UK has accelerated after a three-year slowdown - with tenants told to expect more pain to come.
Average rental costs for new tenancies were up 2.6% in July compared with a year earlier, according to property website Zoopla.
That remains lower than the rate of rising prices in general, but the property portal has forecast annual rent rises among privately rented homes will hit 4% or 5% by the end of the year.
It said there were fewer homes available to rent and - with potential first-time buyers put off by higher mortgage rates - competition for rental places in some areas was more intense.
"Our latest report shows how sensitive the rental market is to even modest changes in how many homes are available for rent," said Richard Donnell, executive director at Zoopla.
"Growing the number of homes for rent through increased investment is the most sustainable route to boosting choice for renters and ensuring stability in rent levels over the long run."
The Renters' Rights Act came into force in England at the start of May, and was described as the biggest shake-up of the sector in more than 30 years.
Separately, the rising cost of renting has calmed recently. It fell to a low of 1.6% in February, Zoopla data shows.
But since then, the number of homes on the market for renters has been squeezed, with 3% fewer being available than a year ago.
In addition, each listing now receives an average of more than five enquiries. That is a long way short of the long queues for properties after the pandemic, but is still the most intense competition for nearly two years.
Rental demand was particularly significant in London, the Zoopla report said.
What to Watch
AI outlook — possibilities, not facts
Annual rent rises for privately rented homes in the UK will reach 4% or 5% by the end of 2024
Likely · Within months
Open Questions
- How will the Renters' Rights Act affect long-term rental supply and prices?
- What specific policies could increase investment in rental housing as suggested by Zoopla?
- Will mortgage rates continue to suppress first-time buyer demand and sustain rental competition?







