Péricles performs at Uprfont Globo 2027 — Photo: Alan Morici/Globo
Upfront Globo 2027, one of the most anticipated events on the Brazilian creative industry calendar, was held on Wednesday night (14), at the Ibirapuera Auditorium, in São Paulo.
The event is the window for marketing Globo’s media opportunities for the following year. From it, the market can plan and guarantee spaces in Globo's main products and projects, both national and regional.
At the opening of the ceremony, Paulo Marinho, CEO of Globo, highlighted that the company's role is to create bridges so that business reaches the home and life of every Brazilian every day.
"This presence can become a lasting bond. And this is the invitation we extend to you", he stated.
"Globo's relevance is linked to these commitments and a meeting between those who invest, those who inform, those who create and those who live our stories. This is why we continue to build Globo together with all of you", added Marinho.
Upfront 2027 began with the singer Péricles, who brought the audience to their feet to the sound of "A Gente Bota pra Quebrar".
Women's World Cup in Brazil
Upfront 2027: Luís Roberto, Renata Silveira, Ana Thaís Matos, Mari Spinelli and Luana Maluf took the stage to welcome the players and the coach of the Brazilian team, Arthur Elias, to talk about the 2027 Women's World Cup. — Photo: Maurício Fidalgo/Globo
Then, the stage was transformed to present one of the events that will mobilize Brazil in 2027.
Luís Roberto, Renata Silveira, Ana Thaís Matos, Mari Spinelli and Luana Maluf received Arthur Elias, coach of the Brazilian National Team, and the players called up to talk about the 2027 Women's World Cup.
The meeting highlighted expectations for the World Cup, which will be held in Brazil and promises to mobilize fans from all over the country. The FIFA World Cup Trophy also arrived in the country and arrived on the Upfront stage.
In addition to the great coverage of the sporting event, Globo presented content that will take the World Cup beyond the fields.
At GNT, Sabrina Sato leads a warm-up with meetings that bring stories from the athletes before the start of the games. At Multishow, Blogueirinha follows behind the scenes of the World Cup in a mockumentary with lots of humor.
Also during the event, Sabrina Sato took actress Alice Carvalho to the Upfront 2027 stage to present "Marta", a biopic of the greatest player in the history of world women's football.
Directed by Andrucha Waddington, the film features Alice Carvalho in the role of the protagonist, in a cast that brings together Drica Moraes, Irandhir Santos, Thelmo Fernandes and Claudia Di Moura. "Marta" hits Brazilian cinemas in April 2027.
In 2027, Globo brings together a portfolio of broadcasts that follows the main sporting events of the year, with multiplatform coverage, information and entertainment for different audiences.
BBB 27
Tadeu Schmidt presents BBB 27 — Photo: Maurício Fidalgo/Globo
Tadeu Schmidt presented the news of BBB 27. The next season brings together veterans, popcorn and boxes and expands public participation with new dynamics, a more agile "Sincerão" and a Casa de Vidro that will define part of the cast and give advantages in the game.
"Our 'Sincerão' is reformulated, more dynamic, gamified. It's different. You'll like it", said presenter Tadeu Schmidt.
On TV Globo, Tuesday's elimination will be followed by a conversation between the eliminated person and a fan and a hater, while Sundays will have two editions: one in the afternoon, with the start of the formation of the wall, and another at night, with the conclusion of the dynamic.
High Level Chef
High Level Chef — Photo: Fábio Rocha/Globo
In a video, Ana Maria Braga and chefs Alex Atala, Jefferson Rueda and Renata Vanzetto confirmed the third season of High Level Chef for 2027 on Upfront.
The renewal comes after the commercial success of the current edition, which saw all sponsorship quotas sold.
'Nepo Babies Academy'
Rafaella Justus, Ticiane Pinheiro and Helô Pinheiro — Photo: Maurício Fidalgo/Globo
Ticiane Pinheiro took to the stage accompanied by her mother, Helô Pinheiro, and her daughter, Rafaella Justus, to present "Academia dos Nepo Babies", a new Original Globoplay reality show, produced by Estúdios Globo.
In the competition, children of Brazilian personalities need to test new skills in unusual professions.
Globo Journalism
César Tralli and Maju Coutinho — Photo: Maurício Fidalgo/Globo
Maju Coutinho and César Tralli highlighted that, in 2027, Globo Journalism reaffirms its commitment to well-researched, agile and close-to-the-public information, always present where the facts happen and dedicated to explaining them with clarity, depth and relevance.
New relationship reality
At the event, Ana Clara announced that Globo is preparing a new relationship reality show that will explore the challenges, expectations and dynamics that arise when deciding to get married. Still without a defined presenter, the program is scheduled to debut in 2027.
* Updated report
