Ski holidays, new increases for ski passes: up to +43% in 5 years

This year too, skiing in Italy will entail a greater expense for snow enthusiasts, with increases in ski pass prices, hotels and restaurants recorded in all the main mountain resorts in the country, reports Assoutenti who compared the trend in rates.

The cost for a day ticket for the 2026/2027 winter season has risen everywhere and reaches 89 euros per adult at the Dolomiti Superski consortium facilities, 75 euros in Courmayeur, 72 euros at Civetta, 69 euros in Sestriere. Compared to the rates applied last year, the heaviest increase is recorded at the Courmayeur plants, which mark +8.7%, +5.2% in La Thuile, +5% in Bormio, +4.5% in Vialattea. A family of four adults (with parents and two children paying the full ticket) for a day in the Dolomites can spend over 350 euros on ski passes alone.

In terms of season passes, an adult in high season ends up spending 1,590 euros this year on ski passes for the Valle d'Aosta areas, an expense that rises to 1,876 euros if the Zermatt facilities are added to these. You need 1,300 euros for the Vialattea, 990 euros for the Dolomiti Superski (if purchased in advance by 24 December), 980 euros for Livigno. For season tickets, the increases compared to last year vary from +1.6% in Livigno and reach a maximum of +5% in Valle d'Aosta.

The seasonal ski pass in Valle d'Aosta is valid for the regional territory, including the SkyWay Monte Bianco, La Rosière and Alagna. The discounts are confirmed for young people who, up to the age of 16, will be able to benefit from a 30 percent reduction on ski passes (daily, multi-day and seasonal) and 20 percent between the ages of 16 and 24 and those over 65. The 50 percent discounts for residents remain, as well as the discounted price of 50 euros for Aosta Valley residents under 18.

The real sore point comes in the comparison with the prices of ski passes charged in 2021: compared to 5 years ago for the day ticket, the increases today reach +43.3% in Livigno, +37% in Bormio, +36.6% on the Vialattea, +33.9% in Courmayeur, +32.8% on the Dolomiti Superski. For season tickets, the increases in 5 years show +34.7% in Valle d'Aosta, +24.5% in Livigno, almost +20% in Civetta.

“To the increases in ski passes must be added the increases that affect the accommodation facilities of the ski resorts, refuges, restaurants, ski lessons, sports equipment and all ancillary services that revolve around winter tourism”, warns president Gabriele Melluso. “A boomerang for operators in the sector which has distanced Italians from the snow year after year, profoundly changing the habits of families who are increasingly giving up skiing holidays: just think that between January and March 2026, as many as 2 million Italians gave up skiing holidays compared to the numbers recorded in the same period of 2019, with a loss in terms of turnover of 1.5 billion euros”, concludes Melluso.

The costs of renting the equipment for those who do not own it must be added to the figures for accessing the facilities. According to a survey by the National Federconsumatori Observatory, relating to the last ski season, the average daily cost for skis, poles, boots and helmet is around 50 euros per person (200 euros for a family of 4). By adding lunch in a restaurant or refuge, the day can cost over 700 euros for the simulation family.

The same analysis by Federconsumatori from a few months ago also analyzed the cost of a week, calculating an average expense close to 8 thousand euros but with very marked territorial differences. For this ski season, a week on the snow in the Dolomites between New Year's Eve and the Epiphany could cost 10 thousand euros for a family of 4.