Retail in Brazil records a 4% decline in October, says ICVA

In October, Brazilian retail registered a drop of 4% compared to the same month in 2025, according to the ICVA (Cielo Retail Index Expanded). The percentage of contraction was lower than the 4.2% in September, but the worst in October since the 4.1% in 2023.

The drop was identified in the deflationary index, that is, what takes into account the effects of inflation. In the nominal index, retail grew 1.3% compared to October last year.

Despite the inflation slowdown in October (IPCA at 0.3%), the rise in food prices continued to put pressure on family budgets and may explain the contrast between the indices. The food and beverage group rose 0.9%, the highest percentage among those analyzed by the survey, after rising 0.4% in September.

According to the Cielo report, the sectors with the greatest reduction in sales were durable goods (8.9%) and services (8.5%). As for the regions, the Central-West and Southeast presented the sharpest declines in revenue, of 5.4% and 5.2%, respectively. The other regions registered a drop below the national average.

The ICVA publication showed that, in the annual comparison for the month of October, physical commerce had a nominal increase (without inflationary or seasonal correction) of 1.9% compared to October 2025, while digital commerce recorded a drop of 0.5%.