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BackVIG acquired Demir Sağlık
VIG acquired Demir Sağlık
NEWS
Bloomberg HT21 minutes agoBusiness2 min readTürkiyeView original

VIG acquired Demir Sağlık

Austria-based Vienna Insurance Group (VIG) reached an agreement to acquire Demir Sağlık, which has been operating in Türkiye for more than 30 years.

Quick Look

  • Austria-based Vienna Insurance Group (VIG) has taken a step to acquire Demir Sağlık, which operates in the field of health insurance in Türkiye.
  • With this acquisition, VIG aims to strengthen its position in the Turkish health insurance market.

AI-generated summary

Why It Matters

VIG has been operating in Türkiye with Ray Sigorta and Viennalife since 2007.

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Demir Sağlık, which has been operating in the field of health insurance in Turkey for more than 30 years, works with more than 1,800 contracted health institutions across the country. The company offers private health insurance and complementary health insurance, as well as group health insurance solutions for companies and their employees. In addition, Demir Sağlık is among the leading companies in the sector in the fields of travel health insurance and health insurance for foreign nationals. With the acquisition of Demir Sağlık, VIG will begin to have a presence in the field of health tourism.

VIG Deputy CEO and Member of the Board of Directors responsible for Turkey, Gerhard Lahner, said regarding the acquisition: "Turkey is a dynamic market for VIG and carries high growth potential, especially in the health insurance segment. The healthcare field is of great strategic importance for our group. With the addition of Demir Sağlık, we have become strongly positioned in this field in Turkey. We are pleased to have gained a strong momentum to continue our profitable growth."

Peter Lovas, Chairman of the Board of Directors of Demir Sağlık and Founder of EMF Capital Partners, the transferring shareholder, said in his evaluation on the subject, "We would like to thank Demir Sağlık's management team and all employees for their commitment and successful collaboration. Combining Demir Sağlık's expertise in health insurance with VIG's presence in Turkey and Central and Eastern Europe creates new development opportunities for the company."

Demir Sağlık CEO Viktor Hodara said, "We would like to thank EMF Capital Partners for supporting our rapid and profitable growth by sharing our vision for the past 10 years. It is a source of pride for our entire team that our successes and expertise in the field of healthcare have been appreciated by a leading insurance group like VIG. Together with VIG, we look forward to transforming our company's experience in health insurance into new growth opportunities both in Turkey and international markets."

The acquisition was completed at a time when access to healthcare was particularly important in Turkey. This is also seen in the results of VIG's latest "Risk Literacy Survey", which examined how accurately people in 12 European countries assess the risks they face in daily life.

One of the topics that the research focuses on is health-related risks. In Turkey, 6 out of every 10 participants see the risk of not being able to receive an examination or treatment they need as high. Nearly half of respondents underestimate how often people fail to get the healthcare they need due to cost, wait time or distance. These findings highlight the importance of reliable access to healthcare. VIG aims to respond to this need with Demir Sağlık's network of more than 1,800 contracted health institutions across the country.

VIG, which has been operating in Turkey since 2007, produced approximately 1.2 billion euros in premiums in 2025 through Ray Sigorta, which operates in the non-life insurance field, and Viennalife, which operates in the life insurance field.

The acquisition will be finalized upon completion of the necessary regulatory and governmental approvals.

What to Watch

AI outlook — possibilities, not facts

  • The acquisition will be finalized after regulatory approvals.

    Very likely · Within months

Open Questions

  • When exactly will the purchase be completed?
  • What are the financial details of the sale?

Related Topics

This article was originally published by Bloomberg HT.

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