Vox launches its campaign with an institutional image of Abascal, the motto "is common sense" and three strong ideas: "National priority, deregulation and remigration"

"It's common sense." This is the slogan that Vox leaders have been repeating in the last year when referring to their proposals, justifying that they are measures, in their opinion, shared by a large proportion of society. And it is, now also, part of the motto that will serve as Santiago Abascal's letter of introduction for the November 29 elections, to which he heads convinced that the ideas he defends have majority support.

What Vox considers "common sense" are its three star initiatives for these elections: "National priority. Deregulation. Remigration." These three thus make up the complete message with which the party will call for the vote, and which is reflected in an electoral poster that shows the most institutional image of Abascal, dressed in a suit and tie - in the propaganda for the July 2023 elections, he was wearing a jacket. The flag of Spain, a classic element in the party's graphics, is added as a detail in the lower part of the poster, which in its upper part also includes the party's logo.

That institutional profile shown by the Vox leader does not leave behind, however, the harshness of the party's message, which is reflected above all in one of the ideas that it includes as its great flags: "remigration." This proposal advocates for the "return to their countries of foreigners who do not work or live on public subsidies", which goes beyond the deportations that Vox defends of irregular immigrants or those who commit crimes. Although Abascal has explained that the expulsions requested by his party would first require an "individualized" study of the cases, the message in this matter remains, on a large scale, resounding: Vox seeks to "reverse the immigration invasion."

In fact, along with this term "remigration", "national priority" also appears as the backbone of Abascal's proposal, the defense of putting Spaniards before foreigners in public policies. "Guarantee that the State protects its own citizens first," summarizes the party in a pamphlet launched in this pre-campaign. The "national priority" was the great victory that Vox scored in the negotiations with the PP in the communities that they now co-govern, and since then it has become the main banner of the discourse of the most right-wing party. From those regional elections, Abascal not only recovers the concept of "national priority", but also the message that constitutes the core of his motto, "common sense", which was already the slogan they used for the elections in Extremadura, Aragón, Castilla y León and Andalusia.

The third measure that Vox includes in its presentation trident for 29-N is "deregulation", which refers to "bureaucratic simplification" and is committed to the "repeal and reform of regulations that hinder economic activity." It is the idea that has gained the most weight in its political and economic ideology in recent months, so much so that Vox forced the ministries that it now holds in four autonomies to include this concept even in their name. An idea, "deregulation", that does accompany the institutional profile with which Abascal presents himself, in terms of image, to this call to the polls.

"National priority. Deregulation. Remigration. It's common sense." That is, then, the message with which Vox addresses 29-N: "Three paths to recover the security, freedom and well-being of the Spanish people," as the training explains in a pamphlet distributed these days. They are the three flags that Abascal will wave most strongly in the three weeks remaining until the polls, whose verdict could be key in the history of Vox: if the forecasts of the majority of polls are met, these elections could open the door for La Moncloa to the most right-wing party for the first time.