
AI-generated summary
The movie 'Musk' is a documentary that covers Elon Musk's childhood trauma, private life, suspicions of X algorithm manipulation, Trump administration activities, and connections with far-right political forces. Platforms such as
Although the error was explained, the documentary screening ‘Weekend Golden Time’ was missed
Larry Ellison, head of TikTok's U.S. subsidiary, also appears in the documentary.
(Los Angeles = Yonhap News) Correspondent Kim Kyung-yoon = The promotion of the documentary film 'Musk', which deals with the world's richest man Elon Musk from a critical perspective, was banned on TikTok following X (formerly Twitter), causing controversy.
According to the Hollywood Reporter, an American entertainment media outlet, on the 18th (local time), TikTok, a short-form social networking service (SNS), suspended advertising account activities for the movie 'Musk' for violating its political content policy.
Bleecker Street, the distributor of 'Musk', announced that it received a warning from TikTok on the 16th that paid advertisements would be permanently suspended, and that any type of promotion that increases content exposure by paying a fee would no longer be possible.
This action was taken at a time when the film had to be expanded to 470 theaters in time for the weekend and launched an all-out marketing campaign following its release in four theaters in New York and Los Angeles (LA).
TikTok explained on the morning of the 18th, "The advertising account restriction was an error," and "It has now been restored to normal." From the distributor's perspective, they missed the opportunity to promote the movie during the 'weekend golden time' when movies are screened from Friday to Saturday.
It has been reported that even before this, TikTok blocked the posting of trailers or warned that posts related to the movie 'Musk' were seriously violating political policies on the grounds that they were political content.
'Musk' is a documentary that delves into Musk's childhood trauma, private life, suspicions of manipulating the
Director Alex Gibney described Musk as an "extremely dangerous person," and Musk reacted harshly, saying, "Dog poop deserves more respect than Gibney."
When this film was invited to the Venice Film Festival, one of the world's three largest film festivals, and was released in North America, Musk-owned SNS X completely refused to advertise the film.
Meta and YouTube also refused to run the ad, saying it was political content, but when controversy arose, they overturned the decision, saying it was an error.
Since TikTok has no direct connection with Musk, interest is also focused on the background to the account suspension.
In the movie 'Musk', Oracle founder Larry Ellison, who leads TikTok's U.S. subsidiary, appears briefly. A text message from Ellison promising to invest billions of dollars in Musk was also released.
Ellison and Musk are both businessmen who are considered close associates of President Donald Trump and support the Republican Party.
AI outlook — possibilities, not facts
TikTok will present clearer guidelines in applying its political content policy in the future.
Likely · Within weeks

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