Xiaomi's first NAS stirred up the market in China

Xiaomi NAS has gained a big foothold in China's network storage market in the first three months. According to AVC data, when the product was released in August, it reached a 24.9% share in online sales, and this rate increased to 32.5% in September. At the end of the third quarter, Xiaomi was the second-ranked manufacturer with a share of 21.5%.

The reason for the success of Xiaomi NAS

AVC Revo analysts attribute the success to two things: NAS's compatibility with Xiaomi phones and the artificial intelligence features in the photo album. NAS, a storage device that stores and shares files over the network, usually requires complex setup. Xiaomi instead offered simple connection and management.

The company targeted users who would buy this type of device for the first time. Affordable prices, marketing campaigns and expanding sales channels also helped attract buyers.

Impact on the overall market

Online sales revenue of NAS in China in the third quarter was 170 million yuan (about $23.9 million). This figure decreased by 9.9% compared to the previous quarter. The number of sales decreased by 12.5% ​​to 45,000. The average price increased by 3% to 3818 yuan.

The monthly trend is different. In July, sales were down 46.2%. A recovery of 42.7% came in August, and sales increased by another 7.7% in September. Analysts attribute this return mostly to Xiaomi's products.