Original content rule and new algorithm change for YouTube Shorts

YouTube Shorts aims to improve user experience by reducing the reach of re-uploaded videos with the original content rule.

YouTube is making a significant change in its recommendation system within the scope of the YouTube Shorts original content rule. The platform aims to reduce the visibility of accounts that re-upload other content creators' videos without making any changes.

This update aims to reduce the amount of low-quality and repetitive content in the Shorts feed. YouTube announced that it will highlight original videos so that users have a better experience.

Original content priority

The new system restricts channels that directly receive and share someone else's videos. In particular, sections taken from live broadcasts or unauthorized copies of popular videos will now be recommended less to users.

YouTube states that such videos will not be removed completely, but their place in the recommended stream will be limited. The platform argues that this change will create a more productive environment for both viewers and original content creators.

Add value requirement for reloads

It is not possible to completely block those who share someone else's content. If content creators add value to the video, such as meaningful commentary, original fiction or storytelling, these videos will continue to be recommended.

Videos that contain only technical edits or simple template-based changes will not meet this criterion. Content producers who create short clips from their own long videos will not be affected by this restriction.

With this step, YouTube expects the Shorts stream to become more original and worth watching. Do you think YouTube's new algorithm change will be enough to improve the Shorts experience?