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BackZepto's Legal Structure Raises Regulatory Questions Ahead of IPO
Zepto's Legal Structure Raises Regulatory Questions Ahead of IPO
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Economic Times7/2/2026Business1 min readIndia

Zepto's Legal Structure Raises Regulatory Questions Ahead of IPO

Quick Look

  • Quick commerce firm Zepto's hybrid legal structure, combining wholesale and marketplace operations, is drawing regulatory scrutiny as it plans to go public.
  • This differs from competitors like Blinkit and Swiggy's Instamart.

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Why It Matters

Zepto's unique business model combines wholesale operations with a marketplace, differing from competitors like Blinkit and Instamart. This structure is raising regulatory questions ahead of its planned IPO.

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Quick commerce firm Zepto's unusual legal structure is emerging as a regulatory question mark as it prepares to go public, according to industry executives, analysts and institutional investors.

Unlike Blinkit's inventory-led model or Swiggy-owned Instamart's marketplace structure, Zepto combines wholesale operations with a marketplace, recognising gross revenues from product sales alongside commissions, logistics, advertising and other fees.

The

Open Questions

  • What specific regulations apply to Zepto's hybrid model?
  • How will regulators address Zepto's revenue recognition?
  • Will Zepto need to restructure before its IPO?

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This article was originally published by Economic Times.

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