Quick commerce company Zepto is prioritizing profitability and average order value over order volume growth as it prepares for a fresh attempt at going public after failing to secure desired pricing previously.
AI-generated summary
Zepto previously failed to secure desired pricing from institutional investors in its first public offering attempt.
Quick commerce company Zepto is taking a harder look at its profitability and cost structure, as it looks to make a fresh attempt at going public in a few quarters after failing to secure desired pricing from institutional investors in its first attempt.
Zepto is deviating from its earlier strategy of chasing order volume growth and is instead focusing on average order value (AOV), according to people with knowledge of the matter. That makes it
AI outlook — possibilities, not facts
Zepto will attempt an IPO in a few quarters
Likely · Within months
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