customer behavior

Ikea's Chinese Name 'Yi Jia Jia Ju' and its Unique Customer Behavior

Ikea's Chinese stores, known as 'Yi Jia Jia Ju', face unique challenges with customers using them as a 'warm room' in winter and a 'cool living room' in summer. Many customers, including pensioners, spend hours in the stores, often sleeping on furniture, leading to operational adjustments and competition from online platforms.