LG Introduces 'Creator Original' Picture Mode for Select OLED evo TVs

LG Electronics is rolling out a new picture mode called Creator Original for select TV models. This setting offers studios more granular control than Filmmaker Mode for streaming content. Neutral picture modes like Filmmaker essentially exist as an answer to modern TVs' heavy post-processing, disabling accoutrements like motion smoothing for a more traditional presentation. Creator Original instead embraces these additional features, letting film and TV studios set parameters such as shadow detail, color balance, noise reduction and motion handling to best present their creative vision.

For now, this picture option is exclusive to the 2026 LG OLED evo W6, G6 and C6 series. LG rolled out price info for most of this year's models in March, and most of the G6 and C6 options fall in the $2K to $5K range. Those TVs do come with some swanky bells and whistles, such as support for Dolby Vision, Dolby Atmos, 12-bit image processing and enhanced dynamic range control, but those price points may not feel worthwhile for many viewers.