On China's Intangible Cultural Heritage Day, Longquan, Zhejiang, showcased its celadon and swords, both UNESCO recognized crafts. The city is revitalizing these traditions through a youth talent program, innovative product development, and immersive cultural tourism experiences, making ancient crafts accessible and popular.
Guangzhou opened its main event for the 2026 "Cultural and Natural Heritage Day" in Zengcheng District, featuring the launch of the "Guangzhou Intangible Cultural Heritage Hand-Drawn Map (2026 Edition)". The event highlights traditional crafts, food, medicine, and folk culture, aiming to boost rural revitalization and showcase 106 newly recognized municipal intangible cultural heritage projects.
哈尔滨剑桥学院将非遗黑陶技艺引入劳动教育课，学生在陶艺实训室体验制陶过程，感受劳动之美与文化传承。黑龙江省黑陶技艺传承人李春现场教学，让学生体会到千年技艺的匠心与传承。
The 2026 "Cultural and Natural Heritage Day" Fujian main venue event, themed "Intangible Heritage, Making Life Better," launched on June 13th in Quanzhou, Jinjiang. The event showcases Fujian's achievements in heritage protection through immersive markets and performances, aiming to integrate heritage into daily life and boost cultural tourism.
Shanghai has launched "Ze Ling," its first mascot for the intangible cultural heritage of Shanghai-style Traditional Chinese Medicine (TCM). The mascot, inspired by the ancient mythical creature Bai Ze, symbolizes wisdom, disease identification, and longevity. The city plans to develop cultural products and animations around "Ze Ling" to attract younger generations to TCM.
In Guizhou, Miao embroiderers are transforming their craft by combining traditional skills with modern e-commerce. Hou Changju manages a factory of 100 workers, while Yang Shuzhen livestreams sales, together generating millions annually. Support from the Youcheng Foundation provided training in design, marketing, and AI, enabling them to overcome poverty and create a complete industry chain.
Hainan Normal University launched a digital intangible cultural heritage experience event at Baisha Li Autonomous County First Primary School, using VR and digital technology to showcase Li ethnic group's crafts and architecture to over 1,000 students and teachers.
Taoyuan Mayor Simon Chang presented intangible cultural heritage certificates for 'Chan Hua' (纏花) and 'Zhuang Fo' (粧佛) to artisans Zeng Guofen and Wu Zhengnan. Both crafts are recognized for their cultural significance and the artisans' dedication to preservation and education.
The 4th Bashu Culture Forum in Chongqing focused on intangible cultural heritage (ICH) transmission. Experts discussed ICH's role in cultural identity, storytelling, tourism, and digital innovation, highlighting its potential for economic empowerment and international cultural exchange.
China's intangible cultural heritage, including Song brocade, Kesi silk weaving, and Ying stone art, is being showcased at the 22nd China (Shenzhen) International Cultural Industry Fair. Exhibitors report strong sales and international interest, with products like Kesi silk items and Dui Ling crafts finding buyers abroad, highlighting their potential as a new engine for Chinese cultural trade.
At the 2026 China Internet Civilization Conference, Zhang Xiaohui, member of the Yangzhou Municipal Party Committee and Minister of Propaganda, stated that Yangzhou's intangible cultural heritage, including Yangzhou Pingtan, woodblock printing, and guqin art, is gaining international popularity through short videos and livestreams, attracting global fans to Chinese canal civilization.
