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Back稱毛澤東為獨裁者引爆抵制潮 姆巴佩道歉了
稱毛澤東為獨裁者引爆抵制潮 姆巴佩道歉了
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自由时报2 hours agoSports3 min readChinaView translation

稱毛澤東為獨裁者引爆抵制潮 姆巴佩道歉了

法國球星姆巴佩因在脫口秀節目中提及毛澤東引發中國輿論反彈,多家代言企業宣布終止合作。

Quick Look

法國球星姆巴佩因在節目中將毛澤東稱為「獨裁者」引發中國輿論強烈不滿。東鵬、蒙牛、妙可藍多等企業宣布終止代言合約,小紅書亦下架相關內容。姆巴佩已發表聲明公開致歉。

AI-generated summary

Why It Matters

姆巴佩在脫口秀節目中回應關於其迷因的提問時,將合成毛澤東形象的迷因稱為「中國獨裁者」。

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法國足球巨星姆巴佩(Kylian Mbappe)27日發表聲明,針對他先前受訪時,將中共建政領袖毛澤東稱為「獨裁者」的言論引發風波,正式公開致歉。

美聯社報導,姆巴佩在聲明中表示:「我的言論有欠考慮,我現在明白,這傷害了許多中國民眾以及全球華人社群。」

法國國家隊隊長姆巴佩的代言廣告,原本在中國地鐵站與電梯內隨處可見,但在他發表疑似指稱毛澤東為獨裁者的言論後,目前已有至少3家中國企業宣布與他切斷關係。

飲料製造商東鵬、乳業巨頭蒙牛以及乳酪製造商妙可藍多,27日發表措辭類似的聲明,宣布終止與這位球星的合約,並齊聲強調反對「任何傷害民族感情的言行」。

這些企業並未明確說明促使他們做出決定的原因,但聲明發布的時間點,正值社群平台X上流傳一段姆巴佩登上法國網路脫口秀節目「The Bridge」前的受訪影片之後。

在該影片中,當被問及最喜歡自己的哪一張網路迷因(Meme)時,姆巴佩回答:「是一段網友製作的影片……我想那是一個中國獨裁者。」隨後畫面顯示一張將姆巴佩的臉,合成在穿著藍色中山裝的毛澤東身上的惡搞圖。

由於姆巴佩在球場上的光芒往往蓋過隊友,甚至其所效力的球隊,網路上常有球迷開玩笑地稱他為「獨裁者」,將他化身為毛澤東或其他專制領袖的迷因,也因此廣為流傳。

中國外交部發言人郭嘉昆在回應這起爭議時表示:「傷害中國人民感情的言行,自然會遭到中國社會各界的共同抵制。」

社群平台「小紅書」也加入抵制行列,聲稱與姆巴佩的內容合作,已於2024年12月31日結束,將「下架相關宣傳物料」,並表達反對「任何傷害民族感情的行為」。姆巴佩的小紅書帳號,27日起已被禁止新增粉絲。

姆巴佩在中國代言的產品,涵蓋電解質飲料到牛奶與乳酪。在東鵬的一支廣告中,他還曾以中文說出廣告標語;在蒙牛的廣告中,他則與阿根廷球星梅西(Lionel Messi)同框。

在中國社群媒體上,批評這位球星的聲浪持續沸騰。「東鵬終止與姆巴佩合作」與「多品牌終止與姆巴佩合作」等標籤佔據「微博」熱搜榜首,「球迷抵制姆巴佩」也成為熱門話題。部分網友對其言論表達憤怒,甚至要他別再踏入中國。

What to Watch

AI outlook — possibilities, not facts

  • 姆巴佩將面臨更多中國品牌終止合作。

    Likely · Within weeks

Open Questions

  • 姆巴佩是否會面臨更多品牌解約?
  • 中國政府是否會採取進一步官方限制措施?

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This article was originally published by 自由时报.

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