
As the only real-life village project in the whole project, this project demonstrates the thirty-year changes of Minning cooperation through immersive drama.
AI-generated summary
Minning Town is a famous landmark for poverty alleviation. It was previously well-known for the TV series "Mountains and Seas". The project aims to transform cultural traffic into economic retention through theatrical form.
China News Service, Yinchuan, November 7 (Reporter Li Peishan) The reporter learned from Yongning County, Yinchuan City, Ningxia on the 7th that the 39th China Film Golden Rooster Promotion Conference·Xiamen Special Session was held in Xiamen that day, and the cultural tourism project "Seeing Minning·Drama Village" from Minning Town, "China's Poverty Alleviation Landmark", made its debut. Unlike other promotion subjects at the same venue, it is not a movie crew, but the only project in the audience that appears as a real-life village.
The two promoters who took the stage were not professional actors either. 64-year-old Wang Guozhong responded to the Diaozhuang immigration policy and moved from Xihaigu to Minning Town in 1990. He is the first generation of local pioneers. He remembered those days: it didn’t rain, the crops were burned to death, and he only had three or four hundred yuan left in his pocket. In the play "Song of Migration to the Plateau", he plays himself who dragged his family to the Gobi Desert. Liu Qian, who was born in 1999, was originally a nurse. After resigning and returning to her hometown, she participated in "Loess Kiln" and "Village Branch". As a second-generation immigrant, she grew up hearing stories from her elders about the past. "I want to use my own power to act out the journey of my parents' relocation, struggle, and settling down," she said.
It is reported that "Seeing Minning·Drama Village" is China's first immersive drama village with the theme of poverty alleviation. It has 36 plays, 600 minutes of performing arts programs, and no fixed audience seats. Among the 300 actors, 80 are from Minning Town, 30 of whom are first-generation immigrants like Wang Guozhong, and the rest are mostly second-generation immigrants. From the heartbreaking wedding banquet due to lack of water in "Loess Kiln" to the help spanning thousands of miles on the revolving stage of "Mountains and Seas", the changes in the thirty years of Minning cooperation are condensed into brick by brick and scene by scene.
According to data provided by the project party, from the opening of the park on July 1, 2026 to October 31, 2026, the project received a total of more than 270,000 tourists, driving comprehensive consumption in surrounding catering, accommodation, cultural and creative, and agricultural product sales of more than 40 million yuan, directly absorbing more than 300 local jobs, and indirectly driving more than 2,500 people. The surrounding immigrants have increased their income by opening farmhouses, selling local products, and participating in performance services.
Previously, the TV series "Love between Mountains and Seas" made the story of Minning Town widely known. Today, live-action drama continues to tell the story of the land. The relevant person in charge of Yongning County said that what Minning Cooperation solves is "moveable and stable", and what Drama Village should answer is "affordable and able to go far" - turning cultural flow into retention, and then turning retention into people's income.

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