A very new type of wedding is popular! Big business exceeding 1 billion yuan→

During the National Day holiday, scenic spots such as the Ancient Town of Lijiang in Yunnan and Jade Dragon Snow Mountain usher in the peak season for wedding and travel photography. Different from traditional hotel weddings, more and more young people are choosing "destination weddings" - "packaging" the certificate collection, ceremony, travel photography, and honeymoon in the same city, injecting new momentum into the local cultural tourism industry.

Get a wedding for more than 10,000 yuan

"Destination wedding" out of the circle

In Lijiang, newlyweds Mr. Li and Ms. Yang from Guangdong completed their "destination wedding" with a cost of more than 10,000 yuan covering core aspects such as makeup, dress, and private car transportation.

Traditional weddings usually involve a long chain of hotel banquets, wedding decorations, wedding receptions and toasts, etc., and the cost and preparation pressure are relatively high. In contrast, for small destination weddings, the "big banquet" is changed to "small ceremony + travel photography + short honeymoon". Travel first, then shoot, and the photo becomes a gift, and the cost is more controllable.

200 new couples come to Jade Dragon Snow Mountain every day

90% are from outside the province

The deputy general manager of a wedding photography company in Lijiang, Yunnan, said that on average, about 200 couples come to the Jade Dragon Snow Mountain Scenic Area every day to take wedding photos, and 90% of the customers are from outside the province. Starting this year, there are more customers in Southeast Asia such as Singapore, Indonesia, and Vietnam.

Policy support

“Nationwide” marriage registration lowers the threshold

On May 10, 2025, the newly revised "Marriage Registration Regulations" were officially implemented, making marriage registration "universal across the country", further lowering the threshold for obtaining a license in another place. Couples can complete their marriage registration in one stop without returning to their place of residence, which provides policy support for the development of destination weddings.

Thousands of merchants poured in

The annual industry scale of Lijiang’s destination wedding exceeds 1.1 billion yuan

Today, destination weddings have been upgraded to one-stop services such as travel records, wedding ceremonies, and image retention. As related services continue to be iteratively upgraded, destination weddings are becoming a new growth point for cultural tourism consumption in Lijiang. According to the Travel Photography Industry Association of Gucheng District, Lijiang City, Yunnan Province, currently, there are no less than 1,000 travel photography, wedding photography, and destination wedding businesses in Lijiang, and the annual destination wedding industry scale exceeds 1.1 billion yuan.