Musinsa opens its 100th store, ‘Musinsa Beauty Seongsu’… 10,000 products introduced

Musinsa announced on the 10th that it will officially open its 100th offline store, ‘Musinsa Beauty Seongsu’, in Seongsu-dong, Seongdong-gu, Seoul on the 11th.

This store, which is located on the first and second floors with an exclusive area of ​​400 pyeong, uses the symbolic color 'coral' throughout the space and presents about 10,000 products from about 700 brands, including skin care, makeup, fragrance, and hair and body care.

80% of all brands in stores are indie brands.

In particular, in line with the characteristics of the Seongsu commercial district, where experiential content such as pop-up stores and brand showrooms (experience exhibition rooms) are developed, we have strengthened the space where customers can directly experience and compare various products.

A ‘brand-exclusive pop-up zone’ was set up on the first floor, focusing on skin care and makeup products.

At ‘Beauty On Nuri Pharmacy Seongsu Branch’ on the 2nd floor, you can find over 700 products from 110 brands. It is characterized by segmenting products according to skin and scalp concerns based on sales data and customer responses from the Hongdae branch.

Two pharmacists are stationed here and provide professional consultation services, including dispensing prescriptions, sales of over-the-counter medicines, and medication consultations.

To commemorate the opening of this store, Musinsa also prepared various customer participation events and shopping benefits.

A 'Beauty Goody Bag' consisting of various beauty products will be given to customers who purchase more than 10,000 won, and an event will be held from the 11th to the 17th where you can purchase popular beauty products at special prices. A lucky draw event will be held in the front yard of Musinsa Empty Seongsu, providing 100% winning benefits to participating customers.

Musinsa plans to connect offline stores gathered in Seongsu to promote cross-visiting and purchases between fashion, beauty, and lifestyle categories and to increase transaction volume for brands in stores.

An official from Musinsa said, "We will expand customers' shopping experience through various offline stores gathered in Seongsu and support small and medium-sized beauty brands with high growth potential to secure new customers and increase transaction amount."