Zhangjiajie National Forest Park has received more than 1 million overseas tourists this year, an increase of 40% year-on-year.

China News Service, Zhangjiajie, October 23 (Deng Xiaoyan, Deng Daoli) "Zhangjiajie! We are here!" On October 23, a group of tourists from Spain took a group photo excitedly at the East Gate Square of Zhangjiajie National Forest Park in Hunan. It is understood that the number of overseas ticket-buying tourists in Zhangjiajie National Forest Park (the core scenic spot of Wulingyuan) has exceeded 1 million this year, a year-on-year increase of more than 40%. The source of tourists covers 190 countries and regions around the world, setting a record high.

On October 23, Spanish tourists took a group photo at the East Gate Square of Zhangjiajie National Forest Park. Photo by Deng Daoli

Inbound tourism to Zhangjiajie National Forest Park continues to be popular, thanks to the continuous expansion of China’s “visa-free circle of friends”, Zhangjiajie’s increasingly mature ability to receive global tourists, and its years of intensive promotion and marketing of international cultural tourism. "Many foreign tourists are willing to fly for more than ten hours just to see the real-life Zhangjiajie, the Earth experience site of Avatar." said Yu Ting, a gold medal Spanish tour guide in Zhangjiajie.

Since the beginning of this year, Zhangjiajie Wulingyuan has continued to improve facilities and optimize business formats, integrating night tour facilities such as water curtains, light and shadow, musical fountains, and regularly launching drone night performances by the Suoxi River, the Xiangxi Water Splashing Festival, and intangible cultural heritage displays; performances such as "Charming Xiangxi" and "Zhangjiajie Eternal Love" have completed digital upgrades, allowing tourists to change from "transit" to "overnight". At the same time, the local government actively improves its international service capabilities. "Jinbianxi Night School" continues to carry out foreign language training to improve the foreign language proficiency of front-line personnel; the third-generation intelligent navigation system supports multi-lingual real-time translation, and all merchants in the region have full coverage of wild card POS machines, making "scan QR code smooth" the norm.

It is reported that in the future, Zhangjiajie National Forest Park will continue to upgrade its "intelligent, international and humanized" services, deepen exchanges and cooperation with international tourism organizations, enterprises, media and online travel (OTA) platforms, and promote the transformation of inbound tourism from "wide coverage" to "deep cultivation".