Park Bo Gum comes to Taipei 101! My first sentence in Chinese: I miss you so much. There was no warning before I left and the whole row signed.

Korean star Park Bo Gum appeared in Taipei. (Photo by reporter Zhang Yuxuan)

Popular South Korean actor Park Bo Gum is touring Asia for the outdoor brand The North Face, which he endorses. He has appeared in many cities this week. He appeared in Taipei 101 this afternoon (16th). As soon as he appeared, the fans in the audience screamed wildly, which is very popular. It is understood that many fans gathered at the door early in the morning before the department store opened for business. Some fans came to queue at 6 a.m. to wait for Taipei 101 to officially open for business.

Park Bo Gum attended The North Face event. (Photo by reporter Zhang Yuxuan)

There were about 500 people at the scene waiting to meet the male idol. As soon as Park Bo Gum saw the fans, he immediately greeted the fans in Chinese: "I am Park Bo Gum. I miss you so much!" He was full of sincerity. He attended the event wearing a double-sided down jacket from The North Face. One side had a shiny design and the other side was made of matte material. He demonstrated how to wear it on both sides, treating the event as a fashion show. When it comes to the selection criteria for sportswear, Park Bo Gum said that he pays attention to functionality. If you want to wear it for a long time, you prefer simple designs. He reminded me thoughtfully: "Taipei is also very cold in autumn and winter. I recommend this down jacket. It is very light and warm. People who are not afraid of the cold can also choose a windproof jacket." He also sincerely thanked the fans and expressed the hope that everyone will stay healthy before the next meeting. He also promised to sign autographs for everyone on the way back. "I will sign autographs for everyone later, but I hope everyone can restrain their excitement so that I can sign more people."

To celebrate the 35th anniversary of the Nuptse down jacket, THE NORTH FACE specially brought the trendy culture from the streets of New York in the 1990s to Taipei 101. It created a limited-time installation inspired by American school trucks, and invited Taiwanese artists LIKUANZHEN Li Guanwangzhen and Chen Kaien to co-create. Through graffiti, assemblage art and other elements, it shows the combination of outdoor functions and street culture. The brand also displayed four representative Nuptse jackets from different periods at the Taipei 101 store, leading fashion fans to review the evolution of this classic item from mountain exploration to fashionable streets.

In addition, from October 17th to 27th, Taipei 101 B1 Central and brand stores will simultaneously launch limited experiences, including photo equipment, graffiti sticker creation and card exploration activities. The brand has also launched a Taiwan-wide limited edition Nuptse bear shopping bag, which puts a classic down jacket on a cute bear. Designated members who purchase Nuptse series products that meet the event conditions will have the opportunity to receive a limited Nuptse bear shopping bag, adding to the fun of collecting for the 35th anniversary.