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Back百年口岸绥芬河借势“双11” 跨境电商贸易额破3.3亿元
百年口岸绥芬河借势“双11” 跨境电商贸易额破3.3亿元
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中国新闻网30 minutes agoBusiness2 min readChinaView translation

百年口岸绥芬河借势“双11” 跨境电商贸易额破3.3亿元

口岸城市跳出传统直播带货模式，将消费节点与向北开放优势深度融合

绥芬河跨境电商双11

Quick Look

绥芬河“绥宜购&绥宜达”跨境电商嘉年华截至11月11日，跨境电商贸易额完成3.3亿元人民币，跨境订单量157万单，两项指标同比增幅均超20%；天府盛龙江壹号仓单日网络零售额最高突破1600万元，创下历史新高。

AI-generated summary

Why It Matters

绥芬河是百年口岸城市，本次“绥宜购&绥宜达”跨境电商嘉年华从11月2日启动，将“双11”消费节点与向北开放口岸优势深度融合。

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“双11”电商大幕开启，百年口岸绥芬河提前布局，从11月2日启动“绥宜购&绥宜达”跨境电商嘉年华以来，截至11日，跨境电商贸易额完成3.3亿元(人民币，下同)、跨境订单量157万单，两项指标同比增幅均超20%。

在绥芬河市天府盛龙江壹号仓直播间，网络主播推介俄式好物，云仓分拣流水线同步高速运转，订单直接从口岸仓一件代发。活动期间，该仓单日网络零售额最高突破1600万元，创下历史新高。

不止把俄货销往中国，绥芬河同时瞄准海外市场。本次嘉年华设置五大“电商+”板块，一边开展跨境路演，面向创业者、大学生分享出海资讯信息，助力中国爆款商品布局俄罗斯市场；另一边推动辛巴赫啤酒、俄蜜源蜂蜜等本土好物线上出圈，联动商超、同城平台，兼顾线上跨境贸易与本地惠民消费。

双向流通的模式催生出亮眼成绩单。截至目前，绥芬河市网络零售额达1.5亿元，跨境电商贸易额3.3亿元，网络零售、跨境订单量分别达1043.6万件、157万单，各项核心指标同比增幅均超两成。

从直播间到边境仓，绥芬河跳出单纯直播带货的传统玩法，将“双11”消费节点与向北开放口岸优势深度融合，让跨境电商业态跑出高质量发展的加速度。(完)

What to Watch

AI outlook — possibilities, not facts

  • 绥芬河跨境电商贸易额将在后续“双11”期间继续增长

    Likely · Within weeks

Open Questions

  • 具体哪些商品品类贡献了主要贸易额
  • 参与跨境电商的商家数量及构成
  • 未来是否会扩大至其他口岸城市

Related Topics

绥芬河
Organizations绥芬河市委宣传部天府盛龙江壹号仓
Places俄罗斯
Topics跨境电商双11口岸俄罗斯电商嘉年华直播带货
This article was originally published by 中国新闻网.

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