Suifenhe, a century-old port, took advantage of the "Double 11" cross-border e-commerce trade volume to exceed 330 million yuan
Port cities break away from the traditional live streaming model and deeply integrate consumption nodes with the advantages of opening up to the north.
Quick Look
- As of November 11, the Suifenhe "Suiyigou & Suiyida" cross-border e-commerce carnival had achieved a cross-border e-commerce trade volume of 330 million yuan and a cross-border order volume of 1.57 million.
- Both indicators increased by more than 20% year-on-year; the daily online retail sales of Tianfu Shenglongjiang No.
- 1 warehouse receipts exceeded 16 million yuan, setting a record high.
AI-generated summary
Why It Matters
Suifenhe is a port city with a century-old history. The "Suiyigou & Suiyida" cross-border e-commerce carnival was launched on November 2, deeply integrating the "Double 11" consumption node with the advantages of opening the port to the north.
The "Double 11" e-commerce event has begun, and Suifenhe, a century-old port, has made plans in advance. Since the launch of the "Suiyigou & Suiyida" cross-border e-commerce carnival on November 2, as of the 11th, the cross-border e-commerce trade volume has reached 330 million yuan (RMB, the same below) and the number of cross-border orders has reached 1.57 million. Both indicators have increased by more than 20% year-on-year.
In the live broadcast room of Tianfu Shenglongjiang No. 1 Warehouse in Suifenhe City, online anchors promoted Russian-style goods. The cloud warehouse sorting assembly lines were running simultaneously at high speed, and orders were shipped directly from the port warehouse. During the event, the daily online retail sales of this warehouse receipt exceeded 16 million yuan, setting a record high.
Not only does it sell Russian goods to China, Suifenhe also targets overseas markets. This carnival has five "e-commerce +" sections. On the one hand, it carries out cross-border roadshows to share overseas information with entrepreneurs and college students, helping China's popular products to enter the Russian market; on the other hand, it promotes the online export of local good products such as Schimbacher beer and Russian honey, linking with supermarkets and intra-city platforms, taking into account online cross-border trade and local consumption benefits.
The two-way circulation model has produced outstanding report cards. Up to now, Suifenhe City’s online retail sales have reached 150 million yuan, cross-border e-commerce trade volume has reached 330 million yuan, online retail sales and cross-border orders have reached 10.436 million pieces and 1.57 million orders respectively. All core indicators have increased by more than 20% year-on-year.
From the live broadcast room to the border warehouse, Suifenhe breaks away from the traditional method of simply live streaming to bring goods, and deeply integrates the "Double 11" consumption node with the advantages of opening ports to the north, allowing the cross-border e-commerce format to accelerate high-quality development. (over)
What to Watch
AI outlook — possibilities, not facts
Suifenhe’s cross-border e-commerce trade volume will continue to grow during the subsequent “Double 11” period
Likely · Within weeks
Open Questions
- Which specific commodity categories contribute the main trade volume?
- Number and composition of merchants participating in cross-border e-commerce
- Will it be expanded to other port cities in the future?
