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During the Double 11 Shopping Festival every year, e-commerce companies offer limited-time discounts and live broadcast promotions to create a rush-buying atmosphere. He Yifeng, director of the psychiatry department at Caotun Sanatorium of the Ministry of Health and Welfare, reminded that filling psychological emptiness through shopping may lead to a cycle of revenge consumption and shopping addiction.
If you find that you have been relying on impulse consumption to relieve stress for a long time, and it has even turned into an unextricable financial and psychological burden, you must be vigilant. (Taken from the post)
Every year during the "Double Eleven" large-scale shopping festival, major e-commerce companies offer limited-time discounts and live-streaming promotions, creating a rush-buying atmosphere where it's a pity. Many people often empty their shopping carts unknowingly. However, when they receive bills and packages, they are often not satisfied, but full of regret and emptiness.
In response to this phenomenon, He Yifeng, director of the general psychiatry department at Caotun Sanatorium of the Ministry of Health and Welfare, reminded that behind this kind of shopping spree, the operation of emotional regulation and stress relief mechanisms is often hidden. If you are used to buying things to fill your psychological emptiness, you may fall into the trap of revenge consumption, or even evolve into a cycle of shopping addiction.
Happy online shopping triggers dopamine ebb, anxiety may trigger compulsive shopping
Director He Yifeng said that when people expect to receive rewards or rush to buy discounted products, their brains will quickly secrete "dopamine", which will generate great excitement and pleasure. However, the happiness obtained from this kind of reliance on shopping is usually very short-lived. When the package is received, the dopamine concentration will quickly fall back.
The pleasure derived from shopping is usually very short-lived. When the package is received, the dopamine concentration will quickly fall back. (Taken from the post)
Instead, there is often anxiety and guilt caused by financial pressure and accumulation of items. In order to get rid of negative emotions, most people will place orders again to seek pleasure, forming a vicious cycle of "stressed, impulsive shopping, temporary stress relief, guilt, even more stressed, and shopping again". According to clinical observations, if out-of-control shopping behavior seriously affects life or causes financial crisis, it may be a sign of compulsive shopping disorder.
The Temptation of Promotion Is Hard to Resist: Doctors Teach Three Psychological Tips to Stop Hemorrhage
Faced with the overwhelming temptation of promotions, how to avoid impulsive consumption while enjoying the fun of online shopping? Director He Yifeng specially provides "3 psychological methods to stop bleeding before placing an order" to help people regain their rationality before checking out:
1. Clarify your current emotions: Pause for 10 seconds before checking out and ask yourself whether you really need it or if you are tired and want to relieve stress. Clarify your motivation to block the impulse.
2. Delayed gratification shopping: Put the product in the shopping cart and set a 72-hour cooling-off period. Wait for the dopamine to subside before re-evaluating the necessity of the purchase.
3. Control entertainment consumption: Set an emotional consumption budget in advance, and switch to manually entering card numbers or paying cash to increase checkout resistance and reduce unfeeling impulses.
Excessive consumption to fill the void may increase burdens. Cultivate diverse interests to help regulate emotions.
Modern people are under great pressure in life and work, so it is understandable to reward yourself through shopping appropriately to adjust your mood. Ding Shuoyan, director of Caotun Nursing Home of the Ministry of Health and Welfare, said that if you find that you have long-term reliance on impulse consumption to relieve stress, and it even turns into an unextricable financial and psychological burden, you must be vigilant.
Dean Ding Shuoyan called on mental health and emotional regulation to require continuous self-awareness. In addition to shopping, regular exercise, seeking support from relatives and friends, and cultivating diverse interests are all excellent ways to relieve stress. It is recommended that people stop and watch more before consuming, giving themselves space to realize, so that their body and mind can stay on the track of health and find true abundance and comfort.
This article is reproduced with permission from the Health Medical Network/reported by reporter Huang Yining. The more you buy on Double 11, the more anxious you become? Beware of Compulsive Shopping: Experts Give "Three Tips" to Stop Addiction

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