
雙11購物節促銷誘惑下,民眾易陷入衝動消費惡性循環。衛生福利部草屯療養院精神科主任何儀峰指出,購物帶來的多巴胺快感短暫,隨後常伴隨焦慮與罪惡感,嚴重可能演變為強迫性購物症。他建議結帳前採取「釐清情緒、延遲滿足72小時、控管娛樂消費預算」三招心理止血法,並培養多元興趣以調節情緒。
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每年雙11購物節,電商祭出限時折扣與直播促銷,營造搶購氛圍。衛生福利部草屯療養院精神科主任何儀峰提醒,透過購物填補心理空虛可能導致報復性消費與購物成癮循環。
若發現自身長期依賴衝動消費來宣洩壓力,甚至演變成無法自拔的經濟與心理負擔,就必須提高警覺。(取自貼文)
每年一到「雙十一」大型購物節,各大電商紛紛祭出限時折扣與直播促銷,營造不買可惜的搶購氛圍。許多民眾經常在不知不覺清空購物車,然而收到帳單與包裹時,迎來的往往不是滿足,而是滿滿的悔恨與空虛。
針對這類現象,衛生福利部草屯療養院一般精神科主任何儀峰提醒,這種瘋狂購物的舉動背後,往往隱藏著情緒調節與舒壓機制的運作。若習慣透過買東西填補心理空虛,恐陷入報復性消費的陷阱,甚至演變成購物成癮的循環。
網購快樂引發多巴胺退潮 焦慮恐誘發強迫性購物
何儀峰主任表示,民眾在期待獲得獎勵或搶購優惠商品時,大腦會快速分泌「多巴胺」,進而產生極大的興奮與愉悅感。不過,這種依賴購物,獲得的快樂通常非常短暫,當包裹到手後,多巴胺濃度便會迅速回落。
依賴購物獲得的快樂通常非常短暫,當包裹到手後,多巴胺濃度便會迅速回落。(取自貼文)
取而代之的,往往是面對財務壓力與堆積物品,所產生的焦慮與罪惡感。為了擺脫負面情緒,多數人會再次下單尋求快感,形成「壓力大、衝動購物、暫時舒壓、罪惡感、壓力更大、再次購物」的惡性循環。在臨床觀察上,失控的購物行為,若嚴重影響生活,或引發財務危機,就可能是強迫性購物症的徵兆。
促銷誘惑難擋 醫授三招心理止血法
面對鋪天蓋地的促銷誘惑,如何在享受網購樂趣時,避免衝動消費?何儀峰主任特別提供「3招下單前的心理止血法」,協助民眾在結帳前,重新找回理性:
1. 釐清當下情緒:結帳前先暫停10秒鐘,自問是真的需要,還是因疲累想紓壓,釐清動機為阻斷衝動。
2. 延遲滿足購物:將商品放入購物車,並設定72小時冷靜期,待多巴胺退潮,再重新評估購買必要性。
3. 控管娛樂消費:預先設定情緒消費預算,並改用手動輸入卡號或付現,增加結帳阻力,以降低無感衝動。
過度消費填空虛恐增負擔 培養多元興趣助情緒調節
現代人生活與工作壓力龐大,適度透過購物犒賞自己,來調適心情無可厚非。衛生福利部草屯療養院院長丁碩彥表示,若發現自身長期依賴衝動消費來宣洩壓力,甚至演變成無法自拔的經濟與心理負擔,就必須提高警覺。
丁碩彥院長呼籲,心理健康與情緒調節,需要持續的自我察覺,除了購物之外,規律運動、尋求親友支持,培養多元興趣,都是極佳的紓壓管道。建議民眾在消費前多停看聽,給予自己覺察的空間,讓身心在健康軌道上,找回真正的富足與安適。
本文授權轉載自健康醫療網/記者黃奕寧報導 雙11越買越焦慮?當心變成強迫性購物 專家授「三招」阻斷成癮

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