How does EatSleep use sleep tracking technology to detect health conditions?

(CNN) -- EatSleep has built its reputation on sleep tracking and bed temperature control. CNN's Becky Anderson spoke with CEO Matteo Franceschetti about why the company is currently exploring the possibility of using data to help detect and manage health conditions.

Eight years ago, Franceschetti founded Eat Sleep after struggling with sleep. He said: “I started sleeping very poorly about 10 years ago, and I started wondering: Why is Elon Musk taking me to Mars, while I still spend a third of my life on a stupid piece of foam? If you look at all these mattresses, there is literally no technology in them.”

That's why the company created a technology aimed at improving sleep. Franceschetti explained: “It is a technology that you can install on top of any mattress. It is like a cover for the mattress, and it monitors everything related to your sleep and the change in your body temperature.”

He added: “We track everything related to your sleep, such as its duration, phases, and quality. We also monitor your heart rate, that is, heart rate variability, almost like any wearable device does. But based on this information, we continue to change the temperature of your side of the bed with the aim of maximizing your sleep.”

He explained: "This is how we now sell our products in 35 countries around the world. We have the most prominent athletes in the world all sleeping on our product. Elon Musk, Mark Zuckerberg, you name it, all these people around the world are sleeping on our product."

As for the aspirations of the “Eat Sleep” company, Franceschetti said, “The first goal is to improve the sleep of billions of people... and then expand this medical vision, so that we can deal with specific health conditions that can be life-threatening.”