14 days to go until the election! Shen Boyang promotes the "Soap Box" film to urge the public: Turn issues into votes

Shen Boyang launched an advertisement to urge votes. (Extracted from Shen Boyang’s IG)

With 14 days left for the local election, Taipei mayoral candidate Shen Boyang of the Democratic Progressive Party launched his latest campaign advertisement today (14th). It was directed by the well-known advertising director Lu Jianzhang. The image focuses on the soap boxes that appear in every corner of Taipei, symbolizing the continuation of the election appeal of citizens as the main body of the city; Shen Boyang Yang said in the advertisement that when he was a child, the teacher asked "if there is any problem." Everyone always said no problem, fearing that it would affect the end of class, but continued to pretend that there was no problem and "class is over in this city." He emotionally appealed to everyone to "turn the question into a vote," saying, "I will support your question and make Taipei smooth."

In the video, Shen Boyang said, "Change starts when you have problems. Having problems means that you are thinking, you have hope, and you want a better life. Thank you for your questions, I not only listened to them, but also thought about them. But you also need to go out and turn the questions into votes. This city is not bad, but it requires you to invest, vote by vote. I will hold your questions and make Taipei smooth. Shen Boyang."

In the picture, soap boxes first appeared in daily public spaces such as parks, night markets, and streets, as well as under the archway of Liberty Square, and were edited and brought into the live Q&A scene of Shen Boyang in "Mayor, please listen to me." It showed Shen Boyang's immediate response style of going deep into the streets and alleys, listening to public opinions and responding to problems, hoping to use this to call on citizens to turn their expectations for urban problems and changes into motivation for voting.

Shen Boyang's campaign office pointed out that the director behind this latest soap box vote-driving video is director Lu Jianzhang, who has shot campaign ads for Tsai Ing-wen. The picture style not only continues the warm style of the previous film "On the Road", but all the lines are designed into concise "golden sentences", suitable for communication in social media, TV and other media, including "This city is not bad, but it requires your investment, one vote at a time", "I will hold your questions and make Taipei smooth" and so on.