
AI-generated summary
BTS is a globally popular K-pop group, and is expanding cultural exchange by communicating with local fans through a South American tour. The city of La Plata aims to use this as an opportunity to revitalize tourism and strengthen the city brand.
150,000 people expected to visit Argentina’s La Plata performance… Joint response between city and state governments
(Seoul = Yonhap News) Reporter Kim Seon-woo = Big Hit Music announced on the 22nd that the group BTS is showing strong interest in preparing for a large influx of audiences in cities where performances are held ahead of its South American tour next month.
'Visit Bogotá', the official tourism site of Bogota, Colombia, the starting point of the South American tour, introduced the BTS concert as a major cultural event and highlighted their global influence, saying, "BTS is one of the groups representing global pop in the 21st century."
In La Plata, Argentina, the city and state government are preparing an operation plan together ahead of the performances on the 21st (hereinafter local time) and the 23rd to 24th of next month. Local media El Dia predicted that more than 150,000 people would visit this performance based on estimates announced by the city of La Plata.
The La Plata City Council also selected BTS as an ‘honorary guest’ last July.
In addition, in Lima, Peru, related programs such as dance covers and video screenings were held at Fountain Park ahead of BTS' visit.
Chile's official tourism promotion site 'Chile Travel' introduced BTS' Santiago performance as a major cultural and tourism event.
Starting with Bogota on the 2nd of next month, BTS will perform 14 performances in five cities, including Lima, Peru, Santiago, Chile, Buenos Aires, Argentina, and Sao Paulo, Brazil.
AI outlook — possibilities, not facts
During the La Plata performance, local lodging and restaurant sales will increase by more than 30% compared to usual.
Likely · Within weeks
After BTS' South American tour ends, requests for performances in additional South American cities will increase.
Possible · Within months

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