16 wineries from Ningxia go to Hong Kong to expand overseas markets

China News Service, Yinchuan, November 6 (Reporter Li Peishan) The reporter learned from the Management Committee of the Eastern Foothills of Ningxia Helan Mountain Wine Industry Park on the 6th that during the 18th Hong Kong International Wine and Wine Exhibition, 16 boutique wineries from the production area went south to Xiangjiang with their wines, with the theme of "Toast to Helan Mountain, Mountains and Seas Meet Xiangjiang" to communicate with global buyers, industry practitioners and Hong Kong citizens.

This year's Wine and Spirits Exhibition brings together more than 620 exhibitors from 25 countries and regions, displaying wine products from 40 origins around the world. It is an important trading platform for China's domestic wines to connect with Hong Kong and radiate to Southeast Asia. On site, a 90-square-meter themed specially designed booth was set up in the wine production area at the eastern foot of Helan Mountain in Ningxia. The participating wineries all have import and export qualifications and a foundation for overseas market expansion. In addition to static displays and business negotiations, the production area also held two supporting activities. Among them, the wine master class will include a wine master interpreting the terroir conditions of the eastern foothills of Helan Mountain and conducting tastings of fine wines; a special promotion meeting for production and marketing docking will build a negotiation platform for cross-border cooperation.

Zero tariffs and a mature logistics and trade system make Hong Kong an important window for Ningxia wine to enter the Asia-Pacific market. Over the years, Ningxia has continued to deeply explore the Hong Kong market, with many wine products entering star hotels, high-end banquets and airline wine lists, and the coverage of supermarkets and retail terminals has continued to expand. Many Hong Kong consumers tasted Ningxia wine for the first time and were deeply impressed by its flavor and quality, which also refreshed their inherent understanding of Chinese wine.

At present, many exhibitors such as Ningxia Xiban Winery have established agency cooperation in Hong Kong and have received positive feedback. According to the production area, Ningxia is building a promotion system of "offline experience + scene penetration + cultural tourism linkage + online empowerment": it not only consolidates local channels in Hong Kong and promotes the normalization of products on the shelves, but also uses cultural and tourism exchanges to drive merchants to visit Ningxia and experience the customs of the production area, and use new media to expand brand communication.

The relevant person in charge of the Management Committee of Ningxia Helanshan Donglu Wine Industry Park said that through the window of the Hong Kong International Wine and Wine Exhibition, Helanshan Donglu is telling more overseas merchants the story of Chinese wine and opening up new trade space for high-quality wines to go abroad.