Nine trips to the CIIE to start a new journey together - Nestlé made its 160th anniversary appearance at the ninth CIIE

Today, the 9th China International Import Expo officially opened in Shanghai. As an important platform for China to continue to promote high-level opening up, the CIIE continues to bring together high-quality products, cutting-edge technologies and innovative achievements from around the world, creating more space for global companies to deeply participate in the Chinese market. From the first CIIE to now, Nestlé has never been absent for nine consecutive years. As a "full-time student" at the CIIE, Nestlé coincides with the 160th anniversary of the group's founding this year, and unveiled a comprehensively refreshed booth to open a new chapter in the CIIE in this important milestone year.

At this CIIE, Nestlé presented nearly 100 imported products and innovations from 11 countries and seven major business units. A highlight of this year is the first appearance of the innovation and R&D sub-exhibition area at the Nestlé CIIE booth, which brings the science and innovation behind the products to the stage. Focusing on the three major themes of promoting the early nutritional development of infants and young children, promoting health and longevity, and innovative technological solutions, the audience can more intuitively experience how Nestlé transforms cutting-edge scientific research into products and solutions that are close to consumer needs. At the same time, from nutritional health to daily diet, from home coffee, convenient baking to pet health, the dazzling products brought by Nestlé Nutrition, Health Science, Dairy, Nespresso, Pet Care, Totole, Cereal Nutritional Breakfast and other seven business units have further extended to more life stages and life scenes, allowing science and innovation to truly enter consumers' daily lives.

Around the important milestone of the group's 160th anniversary, Nestlé also specially set up an interactive check-in area called "Cheers for a Better Life" to celebrate this important moment with consumers with a more participatory experience. Nestlé's long-standing concept of "creating shared value" also runs throughout the entire booth, from supporting local agriculture and industrial partners, promoting green production, to continuing to pay attention to children's nutrition, health and growth, conveying Nestlé's persistence in creating long-term value with consumers, partners and communities.

Nestlé Greater China Chairman and CEO Kais Marzouki said: “In the past nine years, the CIIE has witnessed Nestlé’s deepening connection with the Chinese market, and has also become an important platform for us to link global innovation and opportunities in China. This year coincides with the 160th anniversary of Nestlé. 160 years of development have made us more convinced that only by always being close to consumers and relying on science and innovation Only by responding to new demands can we continue to create value. Next year, Nestlé will celebrate its 40th anniversary in China. Standing at a new starting point, we will continue to be rooted in China, connect the world, and more closely combine global R&D strength with local insights to seize new opportunities with long-term investment and continuous innovation to create "quality food, better life."

Science and innovation have always been important cornerstones of Nestlé's sustainable development. Nestlé has the leading science and innovation network in the food industry, with 4,000 R&D experts around the world and an annual R&D investment of 1.7 billion Swiss francs. This year, the innovative R&D sub-exhibition area made its debut at the Nestlé CIIE booth, focusing on three major themes: promoting the development of early nutrition for infants and young children, promoting health and longevity, and innovative technological solutions, ranging from research on infant and young child nutrition such as moderate protein hydrolysis and breast milk oligosaccharides (HMO), to the exploration of continuous glucose monitoring (CGM) technology in the field of blood sugar health, and to the Deep Tech Hub being built in Shenzhen to connect China's innovation ecosystem and global scientific research resources, making cutting-edge science and technology more intuitive and closer to the real needs of consumers.

Cutting-edge scientific research is also constantly transformed into products and solutions that are close to different life stages and consumption scenarios. In the field of nutrition and health, Nestlé Nutrition applies scientific research results such as breast milk research, HMO and protein hydrolysis to infant and child nutrition products such as Qifu Future Pro, Super Qinengen and Nengen Complete Care; Nestlé Health Science responds to the health needs of different life stages with its product portfolio covering pediatrics, adult nutrition and dietary supplements; Nestlé Dairy continues to explore precision nutrition for middle-aged and elderly people with Yiyang Gold 2-in-1 formula milk powder. Nestlé's handmade dessert base, which was first exhibited this year, further targets the new trend of convenient baking at home. It does not require complicated baking skills and tools. Store-level tastes of tiramisu and Basque cake can be reproduced in 10 minutes, bringing consumers a more convenient home dessert experience.

As consumer demands become increasingly diverse and segmented, Nestlé continues to expand the breadth of product innovation. Products such as Uncle Tobys Oatmeal, Totole Original Fresh Matsutake Fresh and Thin Salt Chicken Essence respond to consumers' concerns about healthy eating; the new VERTUO "UP Small Tornado" coffee machine further enriches the coffee experience at home; Nestlé Pet Care brings corresponding solutions around segmented needs such as cat hair allergens and pet intestinal health, and responds to changing consumer needs with a richer product selection.

As an important part of the 160th anniversary theme experience, Nestlé has specially set up an interactive check-in area called "Cheer for a better life", inviting consumers to cheer for their families, themselves, and a better life, and to customize their own CIIE memories, creating a new connection between Nestlé's 160-year development history and everyone's expectations for a better life.

In addition to innovation, the concept of "creating shared value" also runs through this year's Nestlé booth. In China, this concept runs through many fields such as agricultural raw material procurement, production and manufacturing, and social welfare: Nestlé has been purchasing fresh milk for nearly 40 years, and has cooperated with more than 500 ranches and provided technical support since 2015; it has been purchasing coffee beans in Yunnan for more than 30 years, and as of the end of 2025 A total of 180,000 tons have been purchased and approximately 30,000 coffee farmers have been benefited through planting training and technical support; on the production side, since 2023, all Nestlé China factories have achieved 100% use of renewable electricity, and the Tianjin, Dongguan, Guangzhou factories and Totole Factory have been rated as national green factories by the Ministry of Industry and Information Technology.

In the field of social welfare, Nestlé has long focused on children's nutrition, health and growth. Since the "Nestlé Healthy Kids Program" (N4HK) was launched in China in 2010, the project has entered more than 2,000 schools across the country, benefiting a total of 5 million students, parents and teachers. At the same time, Nestlé has collaborated with its brand charity projects such as Hsu Fu Chi's "Fuman Campus" and Totole's "Love Kitchen" to bring nutritional support, health knowledge and child care to more campuses and communities. At this CIIE, Nestlé will hold a theme event of creating shared value, join hands with its Totole "Love Kitchen", hold a charity contract with the Shanghai Children's Foundation's "One Meter Charity" project, donate 120,000 yuan to support the growth and social integration of special children, and also release a charity co-branded cultural and creative coffee cup with original paintings of special children as design elements, continuing to pay attention to the growth of children with practical actions.

The 160th anniversary is not only a milestone in looking back on the past, but also connects the next important node of Nestlé's development in China. Next year, Nestlé will celebrate its 40th anniversary in China. Currently, Nestlé Greater China has 22 factories and operating bases, 3 R&D centers and 5 innovation centers. More than 90% of the products sold in China are locally produced.

This long-term commitment is also reflected in continued investment. Since 2020, Nestlé has invested more than 6 billion yuan in fixed assets in China to further expand its business in China, especially focusing on high-tech and highly innovative infant formula and pet food. Among them, new investment in China since this year is nearly 1 billion yuan, including production capacity upgrades, automation and digitalization to improve efficiency, etc. In September this year, Nestlé Group held a strategic cooperation signing ceremony for UHT and coffee companion projects in Laixi City, Qingdao, announcing that it would promote the UHT and coffee companion projects in phases from 2026 to 2029.

From 160 years of global development to the upcoming 40th anniversary in China, Nestlé will continue to be rooted in China and invest in China, respond to changing consumer demands with continuous innovation, create long-term value with consumers and industry partners, and jointly create "high-quality food, good life".