
矢板明夫分析蔣萬安團隊策略失誤,選情出現黃金交叉
信民協會發布最新台北市長選舉民調,民進黨候選人沈伯洋以17%領先現任市長蔣萬安。智庫執行長矢板明夫指出,蔣陣營因扭曲毒品減害政策、妖魔化死刑及不斷翻舊帳等負面攻擊策略失利,導致選情逆轉。
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信民協會委託進行台北市長選舉民調,調查對象為設籍台北市且滿20歲之民眾。
信民協會今天(20日)發布民調專家戴立安負責問卷設計及分析的最新台北市長選舉民調,首次出現黃金交叉,民進黨候選人沈伯洋領先現任市長蔣萬安17%,引發各界熱議。印太戰略智庫執行長矢板明夫指出,短短幾個月選情出現如此劇烈的轉變,主要是蔣萬安團隊的策略出了嚴重問題;但他也提醒,今天的民調結果不能證明沈伯洋一定會贏,支持者不能因此鬆懈。
矢板明夫今天下午在臉書發文,「今天信民協會公布的台北市長民調,沈伯洋大幅領先蔣萬安,是值得關注的政治訊號。但民調不是選票,距離投票日還有一段時間,選情仍可能逆轉,沈伯洋的支持者不能因此鬆懈。至少從目前的選戰發展來看,沈伯洋的打法取得了成效,蔣萬安的策略則暴露出嚴重問題。」
他接著說:「今天只談蔣萬安錯在哪裡。首先,是對毒品減害政策的扭曲。從移動式LED廣告車到節目專訪的發言,蔣萬安陣營試圖把沈伯洋塑造成『對毒品寬容』、『在社區發放毒品和針頭』的人物。然而,沈伯洋談的減害政策,與台北市現正實施的部分公共衛生政策並無太大區別。原本可以理性討論的政策差異,卻被誇大成『在社區發毒品』。當攻擊完全偏離事實,受損的就是攻擊者的可信度了。」
「第二,是把死刑議題妖魔化。蔣萬安陣營試圖將沈伯洋貼上『支持廢死』的標籤,但把對手沒有明確說過的主張塞進他嘴裡,再猛烈批判,很難形成有說服力的政策辯論。更何況,死刑存廢並非台北市長的職權。市民要選的是能解決交通、住宅、教育與治安問題的市長。」
「第三,是不斷翻舊帳。從沈伯洋14歲時曾拿椅子打架,到父親曾在中國經商,蔣萬安陣營持續尋找攻擊材料,但反覆炒作這些與市政無關的往事,很難產生新的說服力。四年前,陳時中遭到『鹹豬手』、『偷窺』等負面標籤攻擊,形象受到衝擊。或許因為過去曾經奏效,國民黨這次才想故技重施。但對手不同了。沈伯洋是研究認知作戰的專家,他和團隊對負面攻擊保持警覺,總是迅速回應、澄清,不被牽著走,反而逐漸掌握選戰主導權。蔣萬安陣營卻似乎仍以為,不斷製造負面標籤,就能削弱對手。民調顯示,很多選民已經清醒,完全看穿這套手法。」
最後矢板明夫直言,「今天的民調結果不能證明沈伯洋一定會贏,也不能證明蔣萬安已經輸了。希望接下來的台北市長選舉能少一點造謠抹黑,多一點政策辯論和城市願景。」
今日曝光的民調由信民協會委託戴立安負責問卷設計與分析、畢肯市場研究公司執行電訪,從10月14日至10月16日,調查對象為設籍於台北市且年滿20歲之民眾,成功完訪1075人(住宅電話753人、行動電話322人),抽樣誤差最大值為±3.0%。

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