Ningxia Lingwu jujube welcomes the harvest season, the thousand-year-old jujube brand value reaches 1.95 billion yuan

China News Service, Ningxia Lingwu, September 17th. Title: Ningxia Lingwu jujube welcomes the harvest season. The thousand-year-old jujube brand is worth 1.95 billion yuan.

China News Service reporter Yu Jing

On September 17, walking into the jujube garden in Shangqiao Village, Linhe City, Ningxia, jujube farmers shuttled through the forest, picking, sorting, and packing. Their busy figures were filled with the joy of harvest. On the same day, the all-media gathering activity "Jujubes are growing red and Lingwu is red" was officially launched. The gathering team went deep into jujube gardens, trading markets, and e-commerce live broadcast rooms to explore the development code of this "red fruit" that empowers rural revitalization.

On September 17, fruit farmers picked jujubes at the Lingwu jujube planting base in Ningxia. Photo by China News Service reporter Yu Jing

Lingwu Changzao has a cultivation history of more than 1,300 years and has been rooted in this land since the Tang Dynasty. After years of selective breeding and local planting practices, it has developed excellent characteristics of being cold-resistant and salt-alkali resistant. The fruit is oblong in shape, with purple-red skin, thin skin, thick flesh, crisp and juicy, high sweetness and rich in vitamin C. The soluble solids content of fresh dates is 34%, the sugar content is 26.7%, the vitamin C content per 100 grams of fresh dates exceeds 345 mg, and the edible rate is 95.5%.

In the past, under the traditional field planting model, Lingwu jujubes were concentrated and matured for the market. The sales window period was short and they were vulnerable to market fluctuations. Nowadays, new technologies such as greenhouses, refrigeration and preservation, and potted planting have solved the development bottleneck. The area of ​​jujube grown in local facilities is 1,127 acres, with an annual output of 602,000 kilograms. It can be put on the market as early as February, seven months earlier than Datian jujube, achieving staggered peak supply and early adopters throughout the year. It is not only sold all over the country, but also exported abroad to Russia, allowing "Lingwu Sweet" to go to the world.

Industry thrives, both in the fields and in the clouds. Yang Wang, a retired soldier and a new farmer born after 1995, returned to his hometown to start a business. Starting from sharing in his circle of friends, he built 37 online stores covering multiple platforms. In addition to operating his own 263-acre jujube garden, he also drove 200 surrounding farmers to supply goods. The annual sales of long jujubes are 1.75 million kilograms and the revenue exceeds 8 million yuan (RMB, the same below). For him, growing jujube is not only a livelihood for his family, but also an opportunity for young people to return home and start a business. "Next step, I want to make the Lingwu Changzao brand even more famous, so that more people can taste the sweetness of my hometown." Yang Wang said.

At Guannong Cooperative in Shangqiao Village, the person in charge Zhang Zheng and his team moved local agricultural products such as jujubes and prunes online, forming a complete chain of "e-commerce + logistics + live streaming". He told reporters that the cooperative's daily order volume is currently stable at around 1,500 orders, and daily sales can reach up to 100,000 yuan. Through e-commerce channels, the annual output value of jujube sales in Shangqiao Village has increased by about 1 million yuan, and the average income of growers per mu has increased by about 1,000 yuan.

Lingwu Changzao Trading Center is an important hub for the distribution of fresh fruits. Purchasers from all over the country gather here. About 50 million kilograms of fresh dates are traded annually, benefiting more than 2,000 surrounding jujube farmers. Today, the Lingwu jujube base covers an area of ​​44,600 acres, with a fruit-bearing capacity of 40,000 acres in 2026 and a yield of 22.175 million kilograms, benefiting more than 7,500 households and more than 28,000 jujube farmers. The brand value has reached 1.95 billion yuan, and more than 350 distribution and direct sales windows have been established across the country.

When the jujube fruit ripens, the harvest is not only sweet fruit, but also a prosperous life for the people. As a local jujube farmer said: "When the dates grow red, so do our days." (End)