Samyang Foods announces official launch of ‘Samyang 1963’ in Japan
Quick Look
- Samyang Foods announced that it will officially launch ‘Samyang 1963’ in Japan this month.
- On the 2nd, a presentation and tasting event for local media was held in Akasaka, Tokyo, and 22 people from 18 media attended and sampled the product.
- Samyang 1963 is a modern reinterpretation of the beef tallow processing method, which was the core of Samyang ramen manufacturing in the past, and was first released in Korea in November last year.
AI-generated summary
Why It Matters
Samyang Foods launched 'Samyang 1963' in Korea in November last year, and it is a modern reinterpretation of the beef tallow processing method, which was the core of Samyang ramen manufacturing in the past. This Japanese launch is part of the expansion of overseas sales areas following the US launch last August.
(Seoul = Yonhap News) Reporter Han Joo-hong = Samyang Foods [003230] announced on the 6th that it will introduce 'Samyang 1963' in Japan and officially launch it this month.
Samyang Foods held a Samyang 1963 presentation and tasting event for local media in Akasaka, Tokyo, Japan on the 2nd. 22 people from 18 local media outlets attended to sample the product and hear about the launch plan.
'Samyang 1963' is a modern reinterpretation of the beef tallow processing method, which was the core of Samyang ramen manufacturing in the past, and was launched in Korea in November last year.
Samyang Foods plans to officially launch Samyang 1963 in Japan this month. Starting with its launch in the U.S. last August, it is expanding its overseas sales area.
Hong Beom-jun, CEO of Samyang Japan, said, “Samyang 1963 is a product that embodies the ramen heritage that has been maintained for over 60 years since the beginning of Samyang Food,” and added, “We will deliver the taste and brand value of Samyang Food, which is different from Buldak, to Japanese consumers.”
What to Watch
AI outlook — possibilities, not facts
Samyang Foods will expand overseas sales through the launch of Samyang 1963 in Japan.
Likely · Within months
Open Questions
- What are the expected sales volumes in Japan?
- What was the reaction of local consumers?
- Are there any plans to release it in other countries in the future?
