
Xintianfa, Chengzhuang Advertising, Kunjun and Shanxiao were fined a total of NT$600,000.
AI-generated summary
The Fair Association pointed out that the transaction amount of pre-sale houses is high and consumers have limited purchasing experience, so access to information before the transaction is limited; if builders take advantage of their information advantages to require a deposit before providing a contract, it will put home buyers at an information disadvantage, affect transaction decisions, and create unfair competition for peers who comply with laws and regulations.
The advertisement for the "Chess, Qin, Wen, and Garden" construction project in Kaohsiung stated that it takes about 2 minutes to walk to the MRT station. This was not consistent with the facts and was fined by the Fair Council. (provided by the fair)
Another builder did not provide the pre-sale house contract for the public to take back for review! The fair meeting recently passed a resolution that Xintianfa Company and Chengzhuang Advertising Company were fined NT$200,000 and Chengzhuang Advertising Company NT$100,000 during the sale of the "Home Bloom 2" pre-sale house in Taoyuan City.
In addition, for the "Qiqin Wenhe Garden" construction project in Xinxing District, Kaohsiung City, the advertisement posted "Near the beautiful island, take a walk and take the MRT. It takes about 2 minutes to walk to the MRT station from your doorstep." This was inconsistent with the facts, and the product content was false and misleading enough to affect the transaction decision. Kunjun Company and Huanxiao Company were also fined NT$200,000 and NT$100,000 respectively.
The Fair Association stated that pre-sale houses have not yet taken concrete shape, and compared with other consumer goods, the transaction amount is relatively high. Most consumers do not have frequent purchasing experience, so the information available to house buyers before the transaction is quite limited. If a builder or agent takes advantage of their information advantage to require house buyers to pay a deposit or a certain fee before providing the house buyer with a contract to take back for review, the deposit collection will put the house buyer in a disadvantaged position with weak information, which will affect the buyer's decision to make a transaction. At the same time, it will create unfair competition for other competing industries that provide the house buyer with a contract to take back for review in accordance with the law.
The advertisement for the "Qiqinwenheyuan" construction project gives the impression that the project is located near the MRT Formosa Formosa Station. Residents can reach the MRT Formosa Formosa Station by walking in about 2 minutes from their doorsteps. However, after investigation, it was found that the shortest distance from the project construction base to the MRT Formosa Formosa Station is 600 meters, and ordinary people cannot reach it by walking in 2 minutes. The advertisement stated is inconsistent with the facts and violates Article 21, Paragraph 1 of the Fair Trade Act.
The Fair Association reminds that construction project advertisements are an important way for consumers to learn about construction project facilities, surrounding environment and features. In particular, transportation convenience is one of the important considerations for consumers. Business operators should ensure that advertising representations are consistent with the actual situation to avoid being punished for untrue advertising.
At the same time, we reiterate our appeal that when selling pre-sale houses, they should first prepare complete information for home buyers to fully review, and be careful not to improperly restrict the right to review the contract, so that consumers can be careful about their choices and enjoy their homes. In addition, in line with trends such as electronics and paperlessness, pre-sale housing sales contracts are also provided in the form of samples, copies, CDs or other electronic media that are sufficient to present the content. The methods are quite diverse and should not be difficult for developers.
AI outlook — possibilities, not facts
The Fair will continue to check the compliance of pre-sale housing sales and construction project advertising, and may issue more fines to violators.
Likely · Within months

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