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Back「散步2分鐘到捷運」遭打臉!實際距離600公尺 建商遭公平會開罰
「散步2分鐘到捷運」遭打臉!實際距離600公尺 建商遭公平會開罰
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自由时报36 minutes agoBusiness3 min readChinaView translation

「散步2分鐘到捷運」遭打臉!實際距離600公尺 建商遭公平會開罰

鑫田發、成莊廣告、崑郡與蕣驍共被罰新臺幣60萬元

Quick Look

公平會裁罰鑫田發公司20萬元、成莊廣告公司10萬元,因銷售桃園「家綻2」預售屋時要求先付定金才提供契約書攜回審閱;另裁罰高雄「棋琴文合苑」廣告商崑郡公司20萬元、蕣驍公司10萬元,因廣告宣稱從家門口散步約2分鐘即達捷運站,與事實不符。

AI-generated summary

Why It Matters

公平會指出,預售屋交易金額高且消費者購買經驗有限,交易前資訊取得受限;建商若利用資訊優勢要求先付定金才提供契約書,會使購屋人處於資訊弱勢,影響交易決定,並對遵守法令的同業形成不公平競爭。

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高雄建案「棋琴文合苑」,廣告刊載散步約2分鐘即達捷運站,與事實不符,遭公平會開罰。(公平會提供)

又有建商未提供預售屋契約書供民眾攜回審閱!公平會日前決議通過,鑫田發公司及成莊廣告在銷售位於桃園市的「家綻2」預售屋過程中,要求購屋人須先給付定金始提供預售屋買賣契約書攜回審閱,遭公平會交開罰鑫田發公司20萬元罰鍰、成莊廣告公司10萬元罰鍰。

另外,高雄市新興區「棋琴文合苑」建案,廣告刊載「美麗島附近‧散步搭捷運 從家門口出發,散步約2分鐘即達捷運站」,與事實不符,就足以影響交易決定之商品內容為虛偽不實及引人錯誤的表示,也分別處崑郡公司及蕣驍公司新臺幣20萬元及10萬元罰鍰。

公平會表示,預售屋尚未具體成形,且與其他消費性商品相較,交易金額較高,大多數消費者並無頻繁購買的經驗,因此購屋人於交易前可取得的資訊相當有限。而建商或代銷業者如利用所擁有的資訊優勢地位,要求購屋人需先給付定金或一定費用,才提供契約書攜回審閱,則該收取定金行為,將陷購屋人處於資訊弱勢的不利地位,影響購屋人作成交易決定,同時對於其他依法令規定提供契約書予購屋人攜回審閱的競爭同業,形成不公平競爭。

而「棋琴文合苑」建案廣告,給人印象為該建案位在捷運美麗島站附近,住戶由家門口出發,以散步方式約2分鐘即可抵達捷運美麗島站,但經調查後發現,案關建案基地到捷運美麗島站最近距離為600公尺,一般人無法以散步方式於2分鐘抵達,廣告表示與事實不符,違反公平交易法第21條第1項規定。

公平會提醒,建案廣告是消費者知悉建案設施、周遭環境及特色的重要途徑,尤其交通的便捷性更是消費者重要的考量因素之一,業者應該確保廣告表示與實際情形相符,以免因為廣告不實而受罰。

同時再次呼籲,建商及代銷業者於銷售預售屋時,應先將該準備的資訊完整備齊供購屋人充分審閱,並注意不得有不當限制契約審閱權的行為,使消費者慎其所選,樂其所住。另配合電子化、無紙化等趨勢,預售屋買賣契約書亦得以樣本、影本及足以呈現內容的光碟或其他電子媒體形式提供,方式相當多元,對建商應無困難。

What to Watch

AI outlook — possibilities, not facts

  • 公平會將持續查核預售屋銷售與建案廣告合規情形,並可能對違規業者開出更多罰鍰。

    Likely · Within months

Open Questions

  • 鑫田發與成莊廣告的具體關係為何?
  • 崑郡公司與蕣驍公司分別擔任建商與代銷的具體角色?
  • 「棋琴文合苑」基地至捷運美麗島站600公尺的實際步行時間是多少?

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