Food and restaurant industry presents content utilizing Hangul... Convenience store's own font revealed
Department stores and the fashion industry exhibit Hangul... Ice cream collaboration and customer participation events
(Seoul = Yonhap News) Reporters Koo Jeong-mo, Hong Guk-ki, Lee Sang-seo, Jeong Su-yeon, and Kim Se-rin = To mark the 100th anniversary of Hangeul Day, the food, distribution, and household goods industries are developing Hangul fonts and introducing products and experience events using the Korean language one after another.
We applied Hangul to brand names, product packaging, and mobile apps, while promoting the value and beauty of Hangul through overseas advertisements, pop-up exhibitions, and customer participation events.
According to the industry on the 8th, Binggrae will present a Korean advertisement for the refrigerated juice brand 'Taom' on an electronic billboard in New York's Times Square to celebrate Hangeul Day. The advertisement will be released on the 8th to 9th local time.
This advertisement was planned after Taom, whose brand name is purely Korean, won the grand prize at the ‘2026 Beautiful Korean Brand Selection Contest’.
Ediya Coffee will change the icon and logo of its mobile membership application (app) 'Ediya Members' to Korean by the 31st, and will also change the foreign language notation for beverage size and temperature to Korean.
The store will present paper cups and cup holders commemorating Hangeul Day, and the official Instagram will hold a 'Korean Naming Shop' event from the 9th to the 15th, where customers can name their favorite Ediya Coffee drinks in Korean.
Lotteria is running a pop-up event called ‘Makkalia-Hangeul Day 100th Anniversary Party’ at three stores including Hongdae Branch, Jamsil Lotte World Mall B1 Branch, and Seoul Station Branch until the 11th.
Lotteria will display graphics and Korean-language sculptures using its own font, 'Riache,' and display posters showing eight flavors and textures using purely Korean words such as 'dalbodre' and self-created expressions such as 'wagu wagung' and 'durum taengtaeng.'
Paris Baguette announced on this day that it is strengthening its brand strategy using Hangul and Korean culture, including the healthy bakery brand 'Blue Label', brand vision 'K-Paba', and the 'ANNYEONG' campaign in Southeast Asia.
Kalfabet, an experiential K-culture brand, plans to hand out 'Hangeul snacks' made in the shape of Korean consonants and vowels to citizens in Seongsu-dong, Seoul on the 9th, Hangeul Day.
The convenience store industry develops and unveils its own font to celebrate Hangul Day.
GS25 will distribute 'GS Hyejaun Font', a Korean font developed based on the logo of the lunch box brand 'Hyejaroun', for free starting on the 9th.
It can be downloaded through the QR code posted on GS25’s official Instagram.
BGF Retail also plans to use the official font 'Good Friend', developed with Sandol, an artificial intelligence (AI) content platform company, on product packages and promotional materials.
Starting on the 9th, the font will be provided free of charge for 3 months on the SandolCloud website.
Writing instrument brand Montblanc opens a pop-up at Lotte Department Store's Avenuel Jamsil branch and sells new products that embody the beauty of Korean traditional heritage.
Shinsegae Duty Free Shop will exhibit ‘Goodbye in Hanji,’ a media art that reinterprets the formativeness and meaning of Hangul in a modern way, at its Myeongdong branch and on the exterior wall of Artium in Samseong-dong, Seoul.
Musinsa's 29CM, together with the National Hangeul Museum and the Sejong City Culture and Tourism Foundation, will hold a special exhibition titled 'Hangul, Near Every Heart' in Seongsu-dong, Seoul from the 29th to the 1st of next month.
Products from 21 domestic lifestyle brands will be unveiled under the theme of 'Cheongguyeongeon', a treasure owned by the National Hangeul Museum, and 'Igu Home' stores near Seoul Forest will also showcase collaborative products until the 4th of next month.
Yuhan-Kimberly is collaborating with the handmade ice cream brand 'Before Melt' to launch limited edition ice cream 'Good Feeling' and will be holding the 'Today I Like Feeling' campaign from the 9th to the 22nd.
Yuhan-Kimberly explained that this collaboration started from the commonality of 'Good Feeling' and 'Before Melting', which included Korean words in brand names and products.
Ahead of Hangeul Day, the travel and leisure platform Here Anytime is holding a customer participation event using the brand font 'Jalnanche' series.
If you report with a photo a picture of a condescending person found on a street sign, video subtitle, or product package, 50,000 points will be awarded through a drawing until the end of the year.
