"20 Measures" for consumer infrastructure are introduced to enable investment and consumption to empower each other

Liu Zhiqiang

Is it inconvenient for you to buy groceries, go shopping, or go shopping? What are some new places and ways to go for weekend travel, leisure, and fitness? Whether department stores, farmers' markets, specialty commercial streets, tourist attractions, movie theaters, or sports venues, these places, collectively referred to as "consumption infrastructure," are highly related to the daily consumption experience of thousands of households.

What the people want is what the government wants. Recently, the National Development and Reform Commission and other departments issued the "Guiding Opinions on Strengthening the Construction of Consumption Infrastructure and Promoting Positive Interaction of Consumption Investment." The purpose of the promulgation of the "20 Measures" for consumer infrastructure is to better meet residents' consumption needs, increase effective investment, stimulate consumption vitality, and continue to expand domestic demand.

Strengthening the construction of consumption infrastructure not only involves investment, but also affects consumption. This work is particularly important at a time when domestic demand is expanding in all directions.

This is an important part of vigorously boosting consumption. Our country has a very large market with huge consumption potential. With economic development and social progress, the consumption structure is changing and demand is constantly upgrading. Only by transforming, upgrading, and updating consumer infrastructure with the times can we attract more favor and enhance consumer willingness.

This is an effective measure to improve investment efficiency. Investment in consumer infrastructure is an important component of infrastructure investment and an important part of “investing in people”. If the design is scientific and the construction is in place, it can gather popularity and withdraw funds within a period of time after it is put into use, achieving a win-win situation of economic and social benefits.

It can be said that accelerating the improvement of consumption infrastructure will help us better coordinate investment and consumption, use potential consumption to stimulate effective investment, and promote the positive interaction of consumption and investment. To advance this work, we must also do a good job in both investment and consumption.

On the consumer side, we must target demand and make precise efforts.

At present, the consumption pattern of our country's residents has changed from mainly commodity consumption to equal emphasis on commodity and service consumption, and the consumption of entertainment, tourism, sports and other services is booming.

In order to improve residents' consumption experience, the opinions focus on improving urban and rural commercial facilities, and propose measures such as upgrading the agricultural product market and promoting the upgrading of old commercial blocks; in order to meet diversified consumer needs, the opinions propose measures such as enriching consumption scenarios such as leisure vacations and parent-child play, and expanding the supply of sports and leisure consumption facilities; based on promoting new consumption facilities Implement construction, with opinions on promoting in-depth coverage of 5G, Gigabit optical network, Internet of Things, and cloud computing in consumer places such as commodity trading markets, commercial districts, and scenic spots... Aiming at the consumer needs of different groups, different dimensions, and different scenarios, the "20 Measures" for consumer infrastructure proposed a series of practical policy measures, which are expected to continue to spawn new consumption scenarios and new business formats.

On the investment side, we must give full play to all aspects of investment.

There are many consumption infrastructure points, covering a wide range of areas and varying in size. In particular, commercial real estate such as department stores and shopping centers require large amounts of capital, long return cycles, and high investment thresholds.

In order to solve the funding problem, the "20 Measures" for consumer infrastructure proposed to "coordinate the use of various central and local funding channels to support the construction of qualified consumer infrastructure" and "guide financial institutions to provide credit support in accordance with the principles of marketization and rule of law." Implementing relevant measures and actively guiding social capital to participate in the construction of consumer infrastructure in compliance with laws and regulations will help form a diversified and sustainable fund guarantee mechanism and provide stronger support for the construction of consumer infrastructure.

Expanding domestic demand in all aspects is a key task of current economic work. We look forward to continuous upgrades in consumer infrastructure to make our lives better and unleash my country’s huge domestic demand potential.