In August 2026, Russians’ demand for online loans increased by 20%

In August 2026, Russians’ interest in online loans increased by 20 percent. Analysts from the financial marketplace Sravni told Lenta.ru that citizens have become increasingly interested in such loans.

Demand for consumer loans increased by 20 percent compared to July. At the same time, interest in refinancing increased - the number of applications for refinancing increased by 10 percent on a monthly basis.

The average amount of a loan issued decreased by 22 percent - from 671,971 rubles in July to 525,162 rubles in August. However, in general, in January-August 2026 the figure increased: the average loan amount reached 598,409 rubles, an increase of 8 percent compared to the same period in 2025.

“The growing interest in credit products is also associated with the development of fintech tools that simplify their execution. Online services allow you to compare more offers, submit applications to several organizations and receive a decision remotely, without the need to visit the office. Thanks to this, users have more ways to select and apply for a loan in a format convenient for them,” analysts note.