
In the summer of 2026, zoomers in Russia increased the use of taxis by 27% and the average bill to 610 rubles, and also increased car sharing activity by 15% with an increase in the average transaction amount to 880 rubles, despite a general decrease in taxi trips among Russians by 20%.
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The MTS Bank study analyzes the mobility behavior of zoomers (people born approximately from the mid-1990s to the early 2010s) in Russia in the summer of 2026 compared to the previous year.
In the summer of 2026, zoomers in Russia began to use taxis more actively: the number of transactions increased by 27%, and the average bill increased by 24%, to 610 rubles.
The number of zoomer transactions in carsharing increased by 15% year-on-year, and the average amount of one transaction increased by 16% - to 880 rubles.
MOSCOW, September 9 - RIA Novosti. Zoomers in Russia began to use taxis more often this summer, and their demand for car sharing has also increased, according to a study by MTS Bank, which is available to RIA Novosti.
“In the summer of 2026, zoomers began to use taxis more actively – the number of transactions compared to the summer of last year increased by 27%, and the average bill increased significantly – by 24%, to 610 rubles,” the report says.
A similar situation is observed in car sharing. The number of zoomer transactions increased by 15% year-on-year, and the average amount per transaction increased by 16% - to 880 rubles. At the same time, the number of car sharing trips among Russians decreased by 13% over the year.
At the same time, the bank also recorded that in general among Russians there is a tendency to reduce the number of taxi trips - their number decreased by 20% over the year.

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