China News Service, Chongqing, September 25 (Reporter Zhong Yi) The 2026 Jiefangbei International Consumption Carnival kicked off on the evening of the 24th in Yuzhong District, Chongqing.
From now until October 7, the Jiefangbei, a landmark of Chongqing, will join hands with key commercial entities and characteristic streets in the area, integrate the resources of major online platforms, link up with hundreds of well-known domestic and foreign brands, and jointly launch four major themes and nearly 100 promotional activities, igniting the golden autumn craze for Chongqing to build an international consumer center city.
The picture shows the opening scene of the 2026 Jiefangbei International Consumption Carnival. Photo courtesy of the event organizer
This carnival is guided by the Chongqing Municipal Commerce Commission, Chongqing Municipal Culture and Tourism Development Commission, and the Foreign Affairs Office of the Chongqing Municipal People's Government, and hosted by the Chongqing Yuzhong District People's Government.
Xu Yao, deputy director of the Chongqing Municipal Commission of Commerce, said that Yuzhong District, as the "mother city" of Chongqing, is the core carrier of Chongqing's international consumption center city construction. For a long time, Yuzhong District has given full play to its core advantages, gathered global high-quality resources, strengthened the first store and launch economy, innovated immersive consumption scenarios, and continued to improve international service quality, providing strong support for the city's consumption improvement and expansion. In the first half of 2026, Yuzhong District achieved a year-on-year growth of 6.7% in total retail sales of consumer goods, ranking first in the city. The number of inbound overnight tourists and the sales of departing tax refund goods both increased by more than 80%, giving full play to the leading role of the business district.
The picture shows the opening scene of the 2026 Jiefangbei International Consumption Carnival. Photo courtesy of the event organizer
He Du, deputy secretary of the Chongqing Yuzhong District Committee and director of the district government, pointed out that Yuzhong is "Chongqing's window to the world and the world's Chongqing living room". It gathers 159 Fortune 500 companies, more than 1,300 listed companies, and 120,000 market entities. It has a service industry output value of RMB 100 billion and financial assets worth trillions. GDP per capita and GDP per capita rank first in the west. Economic density, investment intensity, consumption enthusiasm, and openness rank among the top in central urban areas in the country. The area under its jurisdiction fully gathers global flows of people, logistics, capital, and information, gathers 15 consulates in Chongqing, 1,013 foreign investment market entities, and 90% of the city’s foreign-related resources. It receives nearly 94 million domestic and foreign tourists every year. It is the first stop, first choice, and base camp for foreign companies investing in Chongqing. In addition, more than 500 internationally renowned brands are leading fashion in Yuzhong District, 682 first stores and first brands are competing to bloom in the local area, and special consumption scenes such as "rivers, cliffs, streets, caves, and sky" continue to release strong consumption momentum.
The person in charge of the Chongqing Jiefangbei Central Business District Management Committee said that in the next step, Jiefangbei will anchor the goals of intergenerational industrial energy improvement, consumption renewal and quality improvement, inland opening up, and urban quality improvement, continue to gather global high-end consumer resources, optimize the fashion consumption ecology, and strive to achieve a GDP exceeding 130 billion yuan during the "15th Five-Year Plan" period. The total amount of social retail sales exceeds 150 billion yuan. We will accelerate the construction of a high-energy industry matrix with a financial scale of trillions, a modern service industry of hundreds of billions, and future industries of tens of billions. We will create an internationally renowned central business district based in Chongqing, radiate across the country, and serve the world, and contribute to the construction of Chongqing into an international consumption center city with global influence.
The picture shows the "International Gold Street Famous Products Exhibition" attracting citizens to interact. Photo courtesy of the event organizer
That night, Yingshang.com released the "Blue Book of China's High-Quality Business Districts" to decode the upgrade path of business districts in the new era. The "Jiefangbei International Consumption Map" was launched simultaneously. The system collects the information of selected merchants in the business district, panoramicly connects various scenes of "Food, Housing, Travel, Shopping and Entertainment" in Jiefangbei, and unlocks the excitement of the whole area with a map. ELLE·International Gold Street Show and "International Gold Street Famous Products Exhibition" were simultaneously unveiled. (over)
