The 2026 Guangdong International Tourism Industry Expo concluded in Guangzhou, with on-site transaction volume exceeding 80 million yuan

China News Service, Guangzhou, September 13 (Reporter Cheng Jingwei) The 2026 Guangdong International Tourism Industry Expo (hereinafter referred to as the "Travel Expo") concluded on the 13th at the Guangzhou Canton Fair Complex. According to preliminary statistics, the transaction volume of on-site travel agencies and OTAs (online travel agencies) at this tourism expo exceeded 80 million yuan.

This year's Tourism Expo is based in the Bay Area and radiates around the world. The best of cultural tourism from nearly 50 countries and regions gathered in Yangcheng. More than 1,200 institutions appeared on the same stage. More than 160,000 professional visitors and ordinary citizens attended this cultural and tourism carnival.

This tourism expo activates consumption with sincerity to benefit the people. During the exhibition, the "2026 Guangdong Golden Autumn Cultural Tourism Consumption Season" was launched simultaneously, with nearly 10,000 preferential products launched by exhibitors on site, forming a consumption synergy between policy and market. According to preliminary statistics, the transaction volume of travel agencies and OTAs at the exhibition exceeded 80 million yuan, and the ratio of people-benefiting subsidies during Guangdong's "Golden Autumn Cultural Tourism Consumption Season" exceeded 1:8, effectively stimulating the vitality of the Mid-Autumn Festival, National Day and autumn cultural tourism consumer markets.

The 2026 Guangdong Golden Autumn Cultural Tourism Consumption Season and Cultural Tourism Industry Investment Promotion Conference were held simultaneously. The contract value of major cultural tourism projects on site exceeded 11.5 billion yuan, promoting the synergy between boosting cultural tourism consumption and increasing industrial investment efficiency.

This year's Tourism Expo brought together many leading cultural and tourism enterprises, domestic and foreign destination institutions, and cultural and tourism science and technology enterprises, and attracted 31 domestic and foreign professional buyers and professional audience groups from the Netherlands, Chile, Hong Kong, and Guangxi. It held special outbound matching sessions and new productivity matching activities, and completed more than 5,000 effective matchings, effectively promoting in-depth docking and coordinated development of the upstream and downstream of the cultural tourism industry chain.

Nearly 50 supporting activities were held at the exhibition site, and more than 60 industry experts and senior figures gave keynote speeches and case sharing. Nearly 50 high-quality cultural and tourism projects and benchmark products were simultaneously released on site, attracting a total of more than 1,500 industry professionals to participate in the exhibition for exchanges and docking.

Zhenning Buyi and Miao Autonomous County in Guizhou Province actively uses the platform of this tourism expo to promote the synergy between "Guizhou goods coming out of the mountains" and "bringing tourists into Guizhou", polishing the "Sweet Zhenning" city IP, and exploring the cultural tourism and consumer markets in the Greater Bay Area. The agriculture, culture and tourism integrated experience center jointly built by the county and Guangzhou Guangzhi Yuejing Company was unveiled at this tourism expo. It is divided into four major areas: "Landscape Viewing", "Abundance of Things and Taste", "Dwelling and Returning to the Heart" and "Huacai Buyi", presenting a three-dimensional integrated development picture of Zhenning's agriculture, culture and tourism.

During this tourism expo, Zhenning County announced that it would join hands with Guangzhou Guangzhi International Travel Service to create customized health and wellness travel products. The two parties will rely on Zhenning's good ecological background and human resources, and based on high-quality tourism carriers such as Xiaojun Inn, Jingshan Stone House, Xinyue B&B, Longtan Residential Village, and Dazhai Residential Village, to customize and develop diversified residential products for tourists in the Guangdong-Hong Kong-Macao Greater Bay Area, and promote the transformation of Zhenning from a tourism "transit area" to a "destination".