The 2026 Shandong Province Autumn "Yellow River Fair", "Canal Fair" and "Ocean Fair" themed activities were launched in Binzhou

China News Service, Zhanhua, Shandong, September 23 (Reporter Liang Ben) The 2026 Shandong Province Autumn "Yellow River Fair", "Canal Fair" and "Ocean Fair" theme activities were launched on the 23rd in Zhanhua District, Binzhou City. The event has the theme of "Catch the harvest, buy good autumn products, and enjoy a better life". It relies on traditional folk customs and the special activities of the Zhanhua Winter Jujube Festival to focus on high-quality cultural resources and reach the grassroots.

Special exhibition and sales areas for agricultural and sideline products, intangible cultural heritage handicrafts, specialty food, book reading, and smart experiences will be set up on site, and cultural performances, free traditional Chinese medicine clinics and other people-benefiting activities will be carried out to create a new consumption scene that integrates shopping, appreciation, play, and shopping to stimulate consumption vitality.

At the launch ceremony, the theme promotional video of "Tidal Rivers and Seas Autumn Flower Collection" gave a panoramic interpretation of the cultural heritage and new appearance of the times of the three major collections of Shandong characteristics, followed by song and dance shows, folk fusion programs, etc., playing the harvest music. The 28th Zhanhua Winter Date Festival opened simultaneously.

The reporter saw at the scene that the various theme exhibition areas were brilliant, and all kinds of good things and shows were on display. The Dahe boutique area gathers Zhangqiu iron pot, Zibo pancakes, Xiajin mandarin fruit and other specialties along the Yellow River; the Caoyun Yaji area displays Tongde brewing, Dong'e donkey-hide gelatin, Xintai fried chicken, Zaozhuang spicy chicken and other goodies; the blue coastal area displays grilled shrimp, jellyfish, sea cucumber and other marine products; the health market area has traditional Chinese medicine experts on-site for free diagnosis and pulse; the science and technology innovation market area displays technological projects such as embodied robots and exoskeleton robots.

At the same time, the cultural propaganda area performed "small local operas" such as the fishing drum opera "Good Relatives" and the Xihe drum opera "Changing Customs and Singing Civilization", turning traditional local accents into a vivid carrier of theoretical propaganda. In the live broadcast exhibition area, multiple live broadcast rooms are launched simultaneously, allowing netizens to immerse themselves in the lively atmosphere of Shandong Daji.

It is reported that since 2022, Shandong has started from the "Yellow River Collection" and gradually expanded into three major brands: "Yellow River Collection", "Canal Collection" and "Ocean Collection". During this period, the Daji brand continued to iteratively upgrade, expand and improve quality, achieving a leap-forward upgrade from "preliminary exploration" to "global layout", from "offline market attendance" to "digital intelligence empowerment", and from "simple promotion" to "industrial integration", becoming the province's landmark event to stimulate cultural consumption.

In Shandong, Daji continues to release the vitality of urban and rural consumption, expand the production and marketing paths of agricultural and sideline products, drive people to find jobs nearby and increase income, and lay a solid foundation for the revitalization of rural industries and the upgrading of urban and rural consumption.