CIFTIS 2026: Trendy toys attract global fans, cultural relics gain digital identities, and traditional paintings take on new life

China News Service, Beijing, September 12 (Reporter Xu Jing) Chinese fashion circles have fans at home and abroad, cultural relics and artworks have globally recognized digital identities, and traditional Chinese paintings have taken on new life in the exhibition hall... From September 9 to 13, the 2026 China International Fair for Trade in Services (referred to as "the Fair") was held in Beijing. With technological empowerment and cross-border integration, Chinese culture welcomed the global audience with a new look.

In the themed exhibition area, the cute POUKAPOUKA doll attracted visitors from all over the world to take photos and interact with each other. "Trendy toys are not just toys on the shelf, they can also become a borderless cultural language." Liu Haixing, 52TOYS brand public relations director, said that this year the company's booth is close to the national exhibition area and has continued to attract overseas exhibitors and visitors in recent days.

The reporter saw that on the display racks there were products such as "White Rabbit" co-branded fashion toys that are familiar to Chinese consumers, as well as globally popular IPs such as "Tom and Jerry" and "Minions". Liu Haixing said that in recent years, the company has designed exclusive products based on the preferences of consumers in different countries, and strives to bring Chinese original fashion toys into the daily lives of consumers in different countries. Since its launch in 2017, its products have covered more than 60 countries and regions around the world.

A "digital ID card" provides support for the global circulation of cultural relics and artworks. In the Beijing Cultural Expo Exhibition Area, a set of intelligent registration and verification equipment for cultural relics has passed "full-scale collection + identity verification" to provide a globally mutually recognized unique digital identity for cultural relics and artworks. It can be used in multiple scenarios such as entry and exit, handover at exhibition points, entry and exit, and insurance verification.

Zhou Yizhong, director of Beijing Yiyuan Digital Cultural Relics and Art Industry Development Research Institute, introduced that the above-mentioned equipment adopts an integrated design, including three-dimensional, flat, and portable instruments. It can cover all categories and full-size movable cultural relics, achieving non-contact and non-destructive verification. The underlying data of the device follows ITU (International Telecommunications Union) standards to ensure that identity information can be shared across platforms and recognized globally.

During the Service Trade Fair, the Beijing Academy of Fine Arts’ “One Flower, One World—Qi Baishi Art Digital Immersion Exhibition” made its debut. Audience member Liu Kun said that digital technology no longer relies on traditional explanations when introducing art works, and the moving paintings allow the audience to be immersed in the scene.

Du Yuxin, exhibition editor of the Art Museum of the Beijing Academy of Fine Arts, said that this exhibition is a new upgrade of the digital content of Qi Baishi's art. On the basis of respecting the painting style of Mr. Baishi, it relies on three-dimensional modeling, AI generation, large language model and other technologies to extend traditional Chinese painting from a two-dimensional plane to a dynamic, three-dimensional and immersive digital space.

She said that digital experiences have been integrated into previous exhibition tours in Germany, Latvia, the United States and other places. This upgraded digital immersive exhibition brings the audience closer to the collection. "The experience space at the Service Trade Fair is like the prototype of an art museum exhibition hall. In the future, more interactive functions will be integrated into the exhibition hall to allow the audience to 'touch' the vibrant world described by Qi Baishi." (End)