2026 China Tennis Open hits record highs in attendance and box office

China News Service, Beijing, October 11 (Reporter Guo Xuan) The 2026 China Tennis Open will conclude on the 11th at the National Tennis Center. Reporters learned from the China Open Organizing Committee that this year coincides with the 20th China Open. The total number of visitors to the China Open in 2026 is expected to exceed 450,000, a year-on-year increase of 25%. As of now, the overall box office of the China Open has reached 132 million yuan (RMB, the same below), a year-on-year increase of 48%, a record high. The comprehensive consumption turnover during the competition is expected to exceed 55 million yuan, a year-on-year increase of 55%.

Chen Jie, executive deputy director and secretary-general of the China Open Organizing Committee, said at a press conference held that day that during the National Day, the popularity of China Open events accelerated and transformed into urban consumption vitality. In terms of catering, the park has set up more than 70 catering spots, introduced more than 50 food brands, and equipped more than 2,000 outdoor dining seats; the sales revenue of licensed products was 28 million yuan, double last year; the competition and 18 units jointly developed more than 700 products, covering many categories such as trendy toys, cultural creativity, and clothing, among which the "China Open Zoo" series of products have been widely praised.

In terms of sponsorship cooperation, there are 31 contracted sponsors for the event, of which 10 are newly introduced and 7 are renewed. International sponsors account for more than half, demonstrating the international market's high recognition of the China Open's brand value. According to the Beijing Municipal Sports Bureau's "Double Olympics 100" event evaluation data, the 2026 China Open will have a direct economic impact of 2.590 billion yuan and an indirect economic impact of 6.671 billion yuan.

Chen Jie said that this year's China Open has improved the tournament facilities and service quality, and has won unanimous praise from the players. The area of ​​the player area has been expanded to 7,700 square meters, an increase of 2.5 times compared with last year, reaching Grand Slam level. Carefully build a leisure garden under the forest, add a coaches lounge and a professional recovery room, expand outdoor warm-up venues, and independently build an information platform for player vehicle dispatching. Djokovic said, "It feels like playing in his hometown. Beijing is the place where I have received the most support outside of Serbia. Whether it is the stadium or the hotel, I am moved inside and outside the venue." Zverev commented that the China Open is a "world-class event"; Andreeva said, "I like playing in Beijing very much, and I very much hope to play more games at the China Open." These real feelings from the players not only fully affirm the quality of the event service, but also vividly explain the unique "Chinese temperature" of the China Open.

"The China Open is an important window for Beijing to carry out international exchanges and display the city's image." Chen Jie said that during the event, the China Open held the Global Tennis Dialogue Forum for the first time, achieving a shift from "international integration" to "active dialogue." The forum brought together nearly 40 core management members of the ATP, WTA, Grand Slam events and global tours to conduct in-depth dialogues around event operations, player development, market development and global collaboration, demonstrating the value of the China Open as a platform to connect global resources and empower urban development.

China Open’s cultural activities also focus on incorporating Chinese aesthetics and Beijing elements. Chen Jie said that the players' cocktail reception "China Open Wonderful Night" has the theme of "windows reflect everything", and there are interactive areas such as engravings, Beijing-style decorations, intangible sugar paintings, Chinese quintessence paintings, and flying kites to show the Beijing style where the ancient capital culture and the modern city complement each other.

In addition, top players such as Djokovic, Aliasim, and Swiatek have successively visited many Beijing cultural landmarks such as the Summer Palace and Drum Tower to experience intangible cultural heritage skills and feel the charm of the ancient capital. Sabalenka said in an interview: "I like Beijing very much. There are many places worth seeing here!"