Recently, Hisense TV held a 2026 autumn new product launch conference, officially launching two new dual-7 flagship products, the new-generation RGB-Mini LED imaging flagship U7T Pro and the performance flagship E7S Pro+. It has launched six industry-first technologies at one time, from backlight hardware, screen quality, exclusive image quality to intelligent system all-round innovation, completely rewriting the RGB-Mini LED high-end large-screen experience standards. Hisense RGB-Mini LED TVs have also truly become frequently used, and their advantages in leading the industry have once again been expanded.
From industry first to high-end mainstream! Hisense redefines RGB native true color
As the pioneer of RGB-Mini LED technology, Hisense insists on using three primary color chips to emit light independently, bringing users true, pure, transparent and natural native colors. Since taking the lead in launching RGB-Mini LED technology in the world in 2025, Hisense has taken just over a year to push this disruptive display technology from an industry first to high-end mainstream, completely reshaping the high-end Mini LED market structure. Hisense has always adhered to the three technical values of native color, comfortable vision, and green energy saving, and created a new image quality concept of Hisense RGB-Mini LED native color master, breaking through the barriers of software and hardware collaboration, allowing display technology to return to a true viewing experience. This new Double 7 flagship product is the major implementation result of this concept.
Imaging flagship U7T Pro: native true color image quality reaches new heights
As an imaging flagship that focuses on the ultimate audio-visual experience, Hisense U7T Pro is equipped with two industry-first core technologies to achieve all-round breakthroughs in image quality. The industry's first Linglong True Color Backlight 2.0 continues the independent light-emitting architecture of the three primary colors of red, green and blue. It is equipped with the latest generation of Linglong True Color optical core and super condensing lens technology, which greatly improves the expression of dynamic picture details and the fineness of small window images. Whether it is a bright light scene or a dim night scene, it can output stable, uniform, pure and true native colors, and can easily control various complex image contents such as movies, dramas, and documentaries.
The industry's first true-color obsidian screen is specially tailored for RGB-Mini LED native true-color light sources. It is equipped with true-color crystal clear technology, which increases the BT.2020 color gamut to a new industry high of 103%, greatly broadening the color display boundaries and perfectly adapting to the high-saturated color presentation of wide-color gamut movies and high-definition games. It is the first screen in the industry to achieve 100% coverage of the digital movie standard color gamut, which is of great significance to the expression of movie color and image quality. At the same time, it continues the advantages of the previous generation such as 1.28% ultra-low reflectivity, achieving comprehensive upgrades in four major capabilities: deep black, high-transparency true color, wide viewing angle, and anti-reflection, reducing ambient light interference, making every touch of native color vivid, transparent, and authentic.
In terms of hardware configuration, Hisense U7T Pro can be regarded as the benchmark for high-end audio and video. It is equipped with Xinxin AI picture quality chip H7 to accurately adjust the picture, 4.2.2-channel Devialet powerful audio, and dual flagship blessings of audio and video. The borderless immersive design weakens the constraints of the frame, and with the native 4K180Hz ultra-high refresh rate, it takes into account appearance, smoothness and immersion.
Performance flagship E7S Pro+: three leapfrog experiences to unlock all-round performance
Hisense E7S Pro+, which was unveiled on the same stage, focuses on leapfrog performance. It achieves three exclusive breakthroughs based on fully equipped core hardware such as Xinxin AI image quality chip H7 and Obsidian Pro. The world's first release of the second generation Dolby Vision MAX brings more natural picture levels and more delicate color transitions, raising the standard of image presentation. The first release of the R&H True Color Highlight Architecture, with a maximum peak brightness of up to XDR Pro6000nits, accurately retains the original color texture and light and dark details in high-brightness scenes, saying goodbye to the problems of bright field distortion and dark field loss.
Exclusive picture quality mode and AI experience are updated, Hisense RGB-Mini LED is frequently used and always updated
The core breakthrough of this conference is that Hisense goes beyond a single hardware upgrade and makes the RGB-Mini LED experience ever new through three exclusive picture quality modes for movies, games, and animations + a full-dimensional innovation of a new intelligent system.
In the movie viewing scene, Hisense has joined hands with five top domestic film creators, Bao Dexi, Zhao Xiaoding, Wang Boxue, Liu Yang, and Zhang Gen, to create the Image Master quality mode, which brings theater-level color correction standards and professional film and television creation quality to large home screens. Users can immersively experience theater-level native images at home. This mode will be the first to be adapted to Hisense UX, U7T Pro, and E8S series products.
In terms of game scenarios, Hisense has accurately adapted to the needs of players and has teamed up with Lingyoufang to customize an exclusive image quality mode for the domestic 3A masterpiece "Shadow Blade Zero". Hisense UX, E8S, E7S, U7T series and other products will be launched on October 29 to create an exclusive domestic 3A game flagship large screen, with more accurate image adaptation and smoother operating experience.
In the animation scene, Hisense teamed up with bilibili to exclusively launch the "Mortal" animation-specific image quality mode, which will be launched on the popular Hisense Xiaomo E5S Pro in October, accurately restoring the original color matching and delicate painting feeling of the animation.
In terms of smart experience, the industry's first home smart companion-level JUOS system completely revolutionizes traditional TV interaction. With super small gatherings as the core carrier, it realizes three core experiences: instant response to intelligent questions and answers, dedicated desktops for thousands of people, and seamless flow across devices. It upgrades home AI from passive command response to a smart companion that actively understands users and adapts to family scenarios.
There are three main points to consider when buying the right RGB-Mini LED! Hisense defines RGB-Mini LED classification standards
The current RGB-Mini LED market has many products, with huge price and experience gaps, making it difficult for ordinary users to distinguish between them. In this regard, Hisense clearly pointed out at the press conference that judging the quality of RGB-Mini LED TVs mainly depends on three core dimensions: where the red light comes from, whether the light color can be controlled at the same time, and whether the color control is precise enough. The true native true-color RGB-Mini LED uses native direct red light, and the red, green and blue colors are independently controlled by independent chips, and further achieves high-precision color control partitioning. These three standards are the core barriers for Hisense to lead the industry for a long time, and are also the key for users to purchase high-end RGB-Mini LEDs.
From the world's first RGB-Mini LED technology to user experience as the foundation, continuous software and hardware iterations and full-scenario experience upgrades, Hisense RGB-Mini LED TVs can truly lead the trend and be constantly new.
